Consider, for example, the divisibility of the creation. Someone has placed a painting on the wall with the app, but is not yet ready to buy the painting. How cool would it be if this person can share the painting via an Instagram Story to ask followers via an Instagram poll what […]
You’ve probably encountered it before: augmented reality. Possibly via fun interactive pictures on Snapchat, to try on glasses via Charlie Temple or to see how the Nikes on the website look at your own feet. At least this is how it went for me. And with this checklist I want to let […]
It is ‘of course’ not a disaster if these words are occasionally used, but it should not be noticed. What kind of words are we talking about then? Dirk Berkers shares a few: beside However also namely but So however Do you catch yourself too often with these words, and not sure how […]
This also applies to storytelling. Good storytelling is about successes and setbacks . Feeding your customers only with success stories can come across as unbelievable and impersonal. Not everything can go well. And it is also good to share how you did not give in to a setback, but how you solved this ‘problem’ again. Just […]
Is that ‘yeah, we made all the content that was on the annual schedule’? Better not. Real results. lead. New subscribers. Optimal support of sales. Higher customer satisfaction.” 3 basic rules for content marketing: Content marketing is not a trick or a tool. Success strongly depends on the involvement of […]
A pitfall when writing long texts? Use too few signal words and reference words. Signal words indicate connections between sentences, for example ‘therefore’. Reference words point to another part of the sentence. Think of words like this, that, this, that, and what. Marlous ten Berge shares a handy tip for this in her article with tips […]
We seem to agree on one thing, a little butterfingers for the culture of your environment is useful if you want to use emojis in your communication. Plus an awareness of the different ways an emoji can be interpreted differently per situation, group or even person. Basically the same goes for memes and gifs. It […]
This ubiquity ensures that in many workplaces it no longer feels strange to send a wink to a colleague in an email or app. In fact, it can just give your message that needed boost if you can’t physically see each other and other non-verbal communication like facial expression or intonation […]
Not surprisingly, the use of emojis on social media and in content marketing was the first to be picked up. Emojis fit perfectly with the atmosphere in which we communicate with each other on most social platforms: personal and informal. As a brand, you can tell your message or story in the […]
It is also important to consider which emojis strengthen your brand, touch on your mission or brand values or even reflect them? The WWF (World Nature Fund) is often cited as an example of an organization that has mastered the use of emoji optimally. Witnessing this tweet: Read the room You […]
Will you stay at home this summer vacation, or will you set up the content? (ha-ha). Whatever it is, summer is a great time to look back at the most inspiring and useful pieces of content of recent times. In this summer read I share the 20 best tips for creating good content. From […]
The more we see and use emojis, the better we understand them collectively as a visual language. That gives you something to hold on to. And we’ve been practicing for over 10 years now. How you use emojis professionally does not differ substantially from how you fill in the other parts of your […]
Emojis shape the way we communicate, interpret messages and share emotions worldwide. As people, but also as brands. What can emojis mean for brands? How do we use them in business communication and marketing? And can you today without embarrassment send your boss a smiling poo as a thank you, or is that still not quite […]
And finally, what about the use of emojis by others in your workplace? A law firm in the Zuidas full of people over 50 can simply promote . A different work culture than a tech startup where people in their twenties are by far in the majority. Emoji use by […]
This ubiquity ensures that in many workplaces . It no longer feels strange to send a wink to a colleague in an email or app. In fact, it can just give your message that needed boost if you can’t physically see each other and other non-verbal communication like facial expression […]
Emojis shape the way we communicate, interpret messages and share emotions worldwide. As people, but also as brands. What can emojis mean for brands? How do we use them in business communication and marketing? And can you today without embarrassment send your boss a smiling poo as a thank you, or is that still not quite […]
Recently, it has been hot topics in the communication profession, governments and media institutes that are struggling with crumbling trust and an increasingly complex social playing field. There is also an increasing call from the socially conscious citizen and consumer for fairer, more transparent, more sustainable and safer. And the desire for […]
Your augmented reality idea is now really starting to take shape. So now it’s important to move on to the next step: who makes your app and what is your available budget? When finding the right app developer, many options are possible. From my experience, the most important thing is to find someone […]
Imagine: someone has placed the painting on the wall and thinks it looks good. Then of course you want this person to be able to view this painting directly . On the website and then purchase it. Or someone posted a painting using the Kunstchef app and would like to […]
You’ve probably encountered it before: augmented reality. Possibly via fun interactive pictures on Snapchat, to try on glasses via Charlie Temple or to see how the Nikes on the website look at your own feet. And then the penny dropped. You also want this for your own company! At least, this is […]
As you have been able to read, being a good employer is about more than concrete terms and conditions of employment. It is about standards, values and a safe company culture for your employees. But what does that ultimately mean? The benefits of being a good employer: In this tight labor market, […]
You can think of offering in-company training and a personal training budget, with which employees continue to develop. But not only that. Employees in these organizations are also well coached by a manager or HR employee. In 1-on-1 conversations there is room for compliments and constructive feedback from which the employee can […]
No. In addition to a good basis for primary and secondary employment conditions, the less concrete aspects of a healthy working environment also play a major role in being a good employer. These are not always measurable in figures, but are anchor in the organisational culture and form a feeling […]
In a labor market where the ‘war for talent’ is raging, the reputation of your organization is more important than ever for the recruitment of top talent. Good employership is the weapon against staff shortages. It ensures higher involvement, less stress and more happiness at work among current employees. But not only that. You […]
In the Oprah Winfrey method (also known as figure brainstorming). The group chooses a famous person who is not in the room. It could be a fictional character, a well-known public figure or your boss. Start the session by describing the chosen character in terms of appearance, personality, strength and […]
Go through all the rooms as often as necessary, until your idea can really be implement. It is not a must, but it is nice if you actually have three rooms at your disposal. Brainstorming with this technique works best with a small group, like between 4-8 people. Tour through […]
The premise of the Disney method is to look at something from different perspectives and incorporate all these ideas into the final judgment. Start the brainstorm by setting out a clear problem/objective and then step into the first room together. It is important that all team members take on the same role […]