According to data from a recent study conducted by RBC Capital based on information on ad buying trends from online marketing firm SearchIgnite; Yahoo! begins to gain ground in the online ad industry, surpassing Google in terms of the volume of contextual ads and ads viewed based on Portugal Mobile Database data for the first quarter of 2008. Simultaneously another report from Citigroupreveals that for the entire month of March, Google continued to gain market share from Yahoo! its most direct competitor, but in this case, the study did not detail information on how Google is performing in the task of converting searches into seen ads. 
According to Ross Sandler, an RBC analyst, “Yahoo has increased its market share by the first time in a long time “which has produced certain movements in its Brother Cell Phone List stock values where the shares of Yahoo! rose to 36 cents, or 1.3%, to $ 28.16, while Google’s fell $ 1.15 to $ 450.51. While waiting for Google’s quarterly results, investors debate whether the company’s growth in advertising has begun to slow or is being slowed down due to the economic crisis in the US.
