Yahoo has launched a new product that is believed to change the future of Internet marketing strategies. According to Yahoo, its new product dubbed APT is a smart innovation for online media, a digital advertising solution that streamlines the planning process, purchase, and optimization of
Kenya Mobile Database to display advertising. Regarding its functionalities, APT will serve as a link between website owners, advertisers, and agencies to sell and market advertising space. APT is an automated platform that provides a wide variety of tools to control where such as the places where the ads will be published or the type of user and target audience they are directed to.
