For Three Years, We Have Carried Out A Major Project At Tecnifibre In Order To Create A Real Change Within The Company On Various Subjects: We Have Completely Modified Our Sales Teams In All The Countries Where We Operate Directly, We Created A New Brand Identity For Our 40th Anniversary In 2019, We Have Implemented The Players Company Strategy To Be Centered On The Players Because All Our Thinking Comes From The Players… We Have Implemented Synergy Tools With Lacoste, Like The L20 Racket Launched In September 2020 Developed Together. There Is Also All The Work
Carried Out In Sports Marketing With Daniil Medvedev On One Side, The Petits Crocos, The Miami Open… Our Goal Is To Double Our Turnover A Lot Of Things Have Been Put In Place Which Means That Today We Are Emerging From This Phase Of Change To Enter A Phase property agent contact list Of Expansion With Strong Ambitions. Our Goal Is To Double Our Turnover In A Normal Year In 2019. To Achieve This Goal, We Will Use Two Levers: Use Everything We Have Put In Place On The Tecnifibre Brand, And Use These Synergies Which Will Be Strengthened With Lacoste. From The Spring/summer 2022 Season, We Will Become The Worldwide Distributor Of Lacoste Performance
Sports Products For The Entire Specialized Tennis
And Golf Network.by Pooling Tecnifibre’s Expertise In Sports Performance On The One Hand, And The Synergies Between The Two Brands On The Other, We Should Have A Unique Competitive Position On The Market Which Should Enable Us To Accelerate Strongly. We Will Both Work With Lacoste Teams On Product Development To Provide Our Expertise On All Technical Aspects, And Market These Products. For Lacoste, This Will Capitalize On The Expertise And Specialized Distribution Network Of Tecnifibre, Which Operates In 70 Countries, Including Nine Direct Markets: Spain, Portugal, France, Belgium,
The Netherlands, Germany, Austria, The United States And Japan. Bruno Cammalleri: Tecnifibre. Will Rely On The Know-how Of The Lacoste Retail And Visual Merchandising Teams To Develop The Script For The Crocodile Brand In The Tecnifibre Distribution Networks. But Then What Is A Good Script? Nicolas Préault: First Of All, We Do Indeed Have A Responsibility In The Marketing Phase Of Lacoste Products, With Two Objectives: To Increase The Level Of Business That We Will Achieve On Lacoste Performance Sports Products, And To Continue To Premiumize The Lacoste Brand In All Distribution Networks, Whether In Lacoste’s Own Stores, Lacoste’s Digital
Platform Or The Network Of Tennis And Golf Specialists. Then
, The Scripting Will Focus On Highlighting Products And Technological Concepts Through Corners In Certain Stores. Elegance, Creativity And Technology There Are. A Certain Number Of Tools That Will Be. Available To Us And That Will Allow Us To. Position The Lacoste Brand In A Very Premium Way In These Stores. Of Course, We Defined Beforehand What The. Lacoste Sports Performance Product Should Look Like Tomorrow: It Should Always Be Just As Elegant, Because Elegance Sticks To The Lacoste Brand. He Will Have To Be Creative And Bring Us Fashion Trends In Products That Will Be Used On Tennis
Courts And Golf Courses.In conclusion, We Also Want It To Always Perform From A Technological Point Of View. Bruno Cammalleri: Daniil Medvedev Has Just Won The Open 13 And Becomes World Number 2.In conclusion, What’s Your Reaction ? Nicolas Préault: This Is A Result That Materializes Many Years Of Human Investment. We Have Teams At Tecnifibre Who Spend A Lot Of Time On Tennis Courts Around The World Scouting Young Athletes. The Petits Crocos Program Has Also Been Set Up With Lacoste. Two Years Ago We Had A European. Team, And Today We Have One Of The Best Teams In The. World Of Young Players Between 10 And 14 Years Old. On All The Other Age
