The premise of the Disney method is to look at something from different perspectives and incorporate all these ideas into the final judgment. Start the brainstorm by setting out a clear problem/objective and then step into the first room together. It is important that all team members take on the same role at the same time. You can choose to go through all the roles at the same time or deploy a separate team for each room.
1. The Dreamer’s Room
You start in the dreamer’s room and everything is possible there, the VP Manufacturing Production Email Lists crazier the better. A dream makes your heart wish, Cinderella would say. All ideas are developed here without restrictions. Let your imagination run wild and let go of reality. Try to fill in the following: ‘imagine that..’. Write down all ideas together and take them to room 2. The advice is to formulate three ideas per person.
2. The Realist’s Room
In this room you will see how the ideas from room 1 can come about. Fill in the following: ‘what do we need?’ and ”what do we need to do to make our dreams come true?’ Don’t look at risks and obstacles yet, but turn your dreams into actions. Making choices and thinking pragmatically are central here in order to form a picture of the desired end product.
In the last room it’s time to bring out the critic in you. Here you mainly look at what could possibly go wrong. The critic is NOT criticizing the Dreamer or the Realist, he is criticizing the plan. So don’t be negative, but assess the ideas and adjust where necessary.
In this room you also come to the conclusion that it might be better to drop some ideas. Then determine whether the ideas are complete or need some extra thinking. Transform all feedback into questions if an idea is not yet finished and then step back together in room 1.