Waze is the world’s largest community -based traffic and navigation app. By connecting drivers to each other, Waze helps form local communities of users who work together to improve everyone’s daily journeys. Waze offers various advantages for.For instance, Most importantly, Both big brands and SMEs. Through its global network of loyal and active users, Waze connects them to nearby drivers and turns road users into leads . Waze: An unmissable opportunity for local businesses In a few years, the Waze application has established itself as the favorite driving assistant of the
French.After that, For instance With, In conclusion, more. Therefore, Than 13.5M monthly. Users (more Therefore, than 1 in 3. Drivers in France), an active community sharing. More than 50M+ reports per Therefore. Month, this platform allows. Each user to save time in. In conclusion, their daily. Journeys.However, Indeed, 83% of. Navigations are Similarly, made. Within a radius.Above all, Of less than 30KM from the home of the Wazers. With an average daily usage time of 90 mins, this platform represents a unique communication opportunity for points of sale: it is the only digital platform that allows drivers to be reached on the move in an extremely contextualized and geolocated way .After that, For instance A true complement to traditional local media such as
Radio And Billboards As, Well As Other Geolocated Digital Solutions
Waze Ads fits into a local communication strategy and bridges the gap between digital and the physical world. 1. Increase the visibility of points of sale: The sponsored pin is used. Reference points of sale on the map and to access the info file. The repetition of the Pin’s makes it possible to increase the presence in the mind of the brand and to geolocate the point of sale on the route of the wazers. 2. Increase fax broadcast lists the visibility of offers: The takeover makes it possible to promote promotional offers and new products from a brand available at the nearest point of sale
The takeover generates consideration. 3. Increase point-of-sale traffic: Searching on waze allows motorists to find the nearest point of sale and get there as quickly as possible. The navigations make it possible to measure the contribution of traffic to the point of sale. Research generates concrete actions. Some industries have already adopted Waze Ads Many business sectors have already used Waze as part of a local communication strategy: 1. Restoration 6.81M browsing per month Three restaurants on Waze ads Restaurant statistics on Waze Ads 2. Hospitality 2.14M
browsing per month Hospitality on Waze ads Statistics related
to the hotel industry on Waze ads 3. Automotive 2.41M browsing per month Automotive sector on. Waze ads Automotive sector statistics on Waze ads This article is an excerpt from the white paper designed by 1789.fr , Inleads , and 6TM-Hegyd . They have combined their expertise and experience in supporting networks to offer you this White Paper . Good reading !WHAT VIDEO STORIES ON INSTAGRAM? (3/4) ANTHONY BRITTANY December 21, 2020 No comment instagram video story This special series of 4 articles discusses best video practices on Instagram,
In this 3rd article, discover: The technical specificities of the video story; Examples of organic video stories (free); Examples of sponsored video stories (ads); And their differences in marketing/com terms. Instagram video story Format: 9/16, vertical – Don’t even try 16/9! Duration: in video segments of 15 seconds max. Give you improved visibility : Appear at the top of the feed and. Inside the Feed A yellow/red Insta circle appears around your profile. displayed to the side left. Placing Stories in the app at the very top of the News Feed
