Does it reflect the brand promise that. You are consumers? Does your brand have values that you want to display to the customer? Take these questions as a guide to developing your brand. If the answers are not clear, you can go back to the table and refine your. Plan for brand development. The brand should affect the consumer as an “ah-ha” moment where the consumer has to think little. Finally, I would like to give a very cool example in the form of a famous company, which is the Body Shop. Anita Roddick originally founde the Body Shop to help her family survive. But it soon became much more than what He starte with.
Donate money from sales to protect
As her business grew Anita began to see her business as one that was meant to make a positive difference in the world. The Body Shop is a cosmetic database company that specializes in selling natural products. They produce their cosmetic products without using harmful chemicals, which many other cosmetic companies around the world do. Body Shop’s motto is “Enrich, Do not Exploit”, which translates as “Enrich, do not deplete”. This motto is deicate to enriching The Body Shop’s people, products and planet. The company has several high goals: to help 40,000 economically vulnerable people around the world into work.
The Body Shop has a deep sense
Ensure that 100 percent of their natural ingreients are traceable and sustainable, protecting 10,000 hectares of forest and other habitats. the BBB Org environment to restore 75 million square meters of habitat to help communities live more sustainably. These are just some of the things The Body Shop aims to achieve. of brand that drives their decisions and actions. If you feel that you also want to create a brand for your company, but the strength is beyond such a thing, find out more HERE or contact us.