The winners of the national category (Spain) of the Google Marketing Online Challenge, four students of the Master in Electronic Business Administration of the University of Zaragoza together with Ramón Añaños, a professor who directed the work, have presented the campaign Jamaica Mobile Database of online marketing that led them to achieve this recognition. The Google Online Marketing Challenge is the name under which this initiative was presented as a contest launched by the Google company and aimed at university and graduate students so that they could develop a direct advertising and online marketing campaign.
The initiative brought together more than 1,500 participating teams and 8,000 university students from around the world. According to the members of this group of students, the key to its success was based on the objective of increasing the presence on the Internet and seeking immediacy with users to Through different actions and online marketing strategies, developing in this way a real campaign for which they had a budget Brother Cell Phone List of 200 dollars and three weeks to achieve the best results. The group of students of the Master in Electronic Administration obtained the first position among the 100 teams of participating Spanish universities, which led them to be selected among the semifinalists in the group of Europe, Africa, and the Middle East area. Three other groups from the Master participated in the contest, also obtaining a good position, they did online campaigns for a flower shop, a pastry shop, and a ham shop.