The Interactive Advertising Bureau, an organization that brings together entities linked to the development of Internet advertising in Argentina, announced the fourth edition of the Latin American Conference on Interactive Advertising that will take place on November 26 and 27 at the NH City Hotel from Buenos Aires with the aim of deepening the analysis of the world of interactive commercials. The topics to be Georgia Mobile Database addressed at the meeting will be related to online advertising, marketing on mobile devices, Internet television, and trends in interactive advertising worldwide. Unlike previous editions, attendees will have the opportunity to participate in different workshops on the tools used by companies in the region.
The panel of professional speakers and representatives of different media and companies from Latin America, the United States, and Europe will participate, among which are Jorge Lanata, director of the newspaper Crítica de la Argentina, and Paul Horstmeier, vice president of HP.com, among others. “As the Internet is a consolidated medium that grows year after year in the region, the conferences allow us to know Brother Cell Phone List how brands are currently taking advantage of the medium, and also learn about the trends that will accompany this growth,” says Marcelo Montefiore, president of the IAB of Argentina.
Interactive Advertising Bureau (IAB) was born in 2001 with the objective of bringing together the main portals and online media in the country, as well as agencies and companies committed to the development of Internet advertising. Its objectives are focused on consolidating the Internet as a mass advertising medium, promoting greater investment in online media, and being the endorsement of industry standards, in terms of practices, formats, and measurements.