Advertisers can rack up big losses; the higher the volume of deceptive clicks, the greater the consequences. The possibility of fraud in the digital advertising sector is a reality that affects the market. As companies invest in technology and human capital to increase their security and avoid it, at the opposite pole, other players in the online world invest to remain fraudulent. Many companies and users choose Finland Mobile Database as the network to promote themselves, due to its impact capacity, its diffusion, and accessibility, and results. However, are those results always reliable? One of the most common and most profitable advertising models on the Internet is “pay per click”, which is very effective for the advertiser as it pays only when a user accesses its ad and visits its website. For the support (the site where that ad is located), this model is also an important source of income.
For this reason, frauds can be registered in the “pay per click” when a user or an entity, through an automatic code or a computer program, simulates access -the click- on a promotional or advertising advertisement without having an interest real in him. The goal is simply to account for it and profit illegitimately. But this risk, although it exists, is it controllable, and can it be avoided? The affiliate marketing experts at affiliate net, a specialist in the AdLINK Group and one of Europe’s leading affiliate program networks, have the answer. If fraud is Brother Cell Phone List becoming more common, the ways to detect it are also more sophisticated. The affiliate platform (which controls and manages the agreements between advertisers and media) has filters that identify where the click comes from, controlling the URLs that generate traffic and visits. First, the supports are analyzed manually, checking their quality and veracity; from there, technical filters are applied that detect when something is out of the norm.
Cristina Berzal, head of the affiliate in Spain, considers that “we know that there are possibilities of fraud, but we are prepared. Our objective is to monitor and anticipate this reality, to have the latest technologies, and to guarantee transparency ”. The economic consequences for the advertiser are directly related to the volume of fraudulent clicks; the greater the amount, the greater the losses. Berzal explains that “at affiliate, thanks to its technological resources and constant supervision, we avoid fraud, but if it occurs we have a guaranteed fund for advertisers.”