Reels are all the rage these days. But photo or carousel posts work great for showcasing products. Too. Funnel stage: Desire Instagram tactic of choice: Post a Reel every day if you can to rapidly grow your audience and get people primed to buy. Try featuring complementary products from businesses Uganda phone number you’re affiliated with to make your Instagram post seem less sales-y. And as a bonus. The tagged brands are likely to share it. Too. 4. Close sales with Instagram Shopping tools Instagram has invested heavily in social commerce tools over the last few years and it makes the action stage of your funnel seamless.
The main Instagram Shopping tools to experiment with are: The Shop tab on your profile Live Shopping events Product Collections (like categories on your profile) Shoppable posts in your grid Product stickers in Stories Adding a link to your online store or a campaign landing page in your Instagram bio Uganda phone number Instagram Checkout for 100% in-app sales (currently available to businesses in the United States only. But set to expand soon) Funnel stage: Action Instagram tactic of choice.
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Ecoright does a good job creating a mix of both Uganda phone number feature-based and seasonal Collections. Like their zippered bag and Summer Sass categories shown here. Ecoright zipper tote bags Instagram 5. Gather feedback with Live video and polls There are countless ways to engage your customers on Instagram since that’s the whole point of the platform. In the engagement stage. You want to make customers feel valued. But also seek Uganda phone number their feedback to find out how you can do even better next time. Here are some ideas on how to do that: Run a poll in Stories to find out what your customers think of a new product idea. Or what they want more of.
Ask open-ended questions with the text box Questions sticker in Stories to gather testimonials or ways to improve. Organize a live video to share product improvements your team is working on. And ask customers to weigh in. Make them feel heard by acknowledging and thanking them for their comments Uganda phone number directly in your video. Regularly feature testimonials and reviews in your grid and in Stories. Run a contest to gather user-generated content to use in future campaigns. Funnel stage: Engagement Instagram tactic of choice: Use built-in Instagram features like Polls and Questions to gather feedback from your customers.
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Swimwear company Mimi Hammer knows that how a swimsuit fits is the most important factor influencing their customers’ buying decisions. They do a good job of asking yes/no questions with visual examples that are easy for followers to answer quickly. Increasing the likelihood that people will. Mimi Hammer Uganda phone number swimwear fit on model Instagram 6. Create exclusive discounts for your Instagram followers Reward your customers with exclusive. Instagram-only discount codes or special bundles to make them feel like vips. Sharing these codes only on your Instagram will cement it as your main social media platform for customers to follow.
A few loyalty rewarding strategies to use on Instagram are: Exclusive discount codes Early access to new product launches Share behind the scenes content Run contests and giveaways to thank your customers (and gain you new ones!) Of course. Feature your existing loyalty card program regularly to Uganda phone number make sure your customers know about it and how to earn rewards Funnel stage: Loyalty Instagram tactic of choice: Exclusive discounts. Besides sharing a discount code with your existing followers.