“Our idea is to democratize advertising. We want everyone to have the possibility of having their spots with which, in addition to communicating their objectives, they allow themselves to do brand entertainment Take-Ad-Way is the name given to the first online advertising platform that creates, produces, and distributes Colombia Mobile Database for the Internet and mobile, created with a Low-Cost profile and which has revolutionized the market by simplifying the hiring process as much as possible, creation, production and commissioning of Spots2.0 This Start-Up with great drive, was born in November 2008 after 2 years of gestation. Now Take-Ad has managed to become a reality and a pioneering project in online advertising.
Jaume Garrido makes up the team of partners and professionals at the head of this new advertising agency that tells us in more detail how its evolution has been and what its next objectives are. When and from what need does Take-Ad-Way arise? The flirtation with the idea arose at the beginning of 2007. The conception of Take-Ad-Way was that spring, its gestation lasted a year and in September 2008 the child was already riding a bicycle on the side wheels. Promises to go around the world !!! Take-Ad-Way is the recreation of some communication professionals in the idea of being able to work with enthusiasm and enthusiasm in the creativity and production of spots. And in order to have that illusion, it was necessary to go out and change the scene (that of conventional advertising, quite limited and conditioned by business, commercial, economic elements, etc, etc).
Take-Ad-Way takes advantage of a moment in which people, united in the network, can get to have the things they want and how they want them; and if that happens, these people allow themselves to stop wanting things as they were well if we wanted to have a good time working, and now also people only want spots like the ones we like to do, let’s set up a company so that brands, agencies, everyone, have someone to do the spots for those people. It also turns out that these “people”, in short, will be the majority on planet Earth. Take-Ad-Way creates for people, produces for companies, and distributes to the world! Thank you all: people, merchandise, and the internet; we are starting to have a great time. What is the Take-Ad-Way business model based on? Take-Ad-Way was born as the first online advertising platform that creates, produces, and distributes Spots2.0® for the Internet and mobile, created under a Low-Cost profile.
Are spots to be used on the Internet and mobile. They are bidirectional spots by attaching a questionnaire at the end of the spot and/or a promotion or raffle that encourages participation/virality. The distribution of these is done via e-mail, mobile, Google Ads, websites, microsites, newsletters, blogs, social networks, forums, widgets, YouTube, … Take-Ad-Way revolutionizes the market Brother Cell Phone List by simplifying the maximum the process of contracting, creation, production, and dissemination. Also contributing to the production of the spot, the true core-business of the business, a whole series of added-values that make it easier for the client to have their campaign online, with friendly, daring, and direct advertisements that invite the mouth -ear. All this in a comfortable, fast and economical way.