Following its strategy to position all types of business on the Internet, Sync.es has developed a solution with the aim of publicizing the products and services of any company in the 2.0 environment. It is about Zync, a web platform through which an advertiser or publicist can Bolivia Mobile Database contract analyzes of their products or services through blogs, classified by price and category, according to their popularity and influence. Under the slogan “How much influence do you have?”, This tool is a good example of how companies are creating and satisfying new needs in the growing environment of the 2.0 company. The difficult economic situation we are going through makes it increasingly necessary to create solid and convincing promotional strategies that introduce and promote our business in the information society. That is why a change in the way of advertising is necessary, and Zync stands out as a good tool for this. 
According to Yago Arbeloa, General Director of Sync.es: “With the current advertising situation, it is necessary to find new ways to promote all kinds of services. The sponsored analyzes propose a cheaper way to publicize our products on web 2.0 and take advantage of all the advantages that this type of environment offers Zync is a web platform based on blog-sponsored analytics and the ability to measure success through blogging. When using Zync, the first thing the advertiser does is select the most suitable or interesting blogs for their products, taking into account their ranking by potential influence. Once selected, these bloggers are asked to conduct an independent review of these products. When these opinion-makers receive such a request, they can decide whether to accept this study or not.
This way of promoting products on the Internet differs completely from conventional marketing campaigns, reinforcing them by creating consumer Brother Cell Phone List confidence thanks to the independence of bloggers and their comments. One of its greatest assets is the virality that occurs around it. The important thing is not only the analysis itself but also the comments and reactions that are generated and that can provide a rough idea of the interest that our product or service arouses. Without a doubt, one of its strengths is that this type of initiative lasts over time, making it just as effective at any time. In this way, the influence of articles can be felt long after the start of a campaign. With Zync a new way of advertising is established in the web 2.0 environment; It is no longer just about advertising a product or service, but about making a judgment about it and therefore positioning it effectively.
