A recent study by the IAB under the title “Who is who in online advertising in Spain 2008” provided a series of important reasons to consider when considering the benefits and advantages of investing in online marketing and advertising. The Internet is the fastest-growing medium The growth of the Internet in 2007 has been much higher than that of other media Oman Mobile Database such as television, radio, or the written press. The saturation of traditional media has generated the need to seek other alternative means to reach audiences and consumers. Its growth, although logical, is expected to continue growing in the coming years. High Penetration of TargetsThe Internet has been gaining ground, grabbing the interest and attention of all types of public and penetrating all targets, with the youngest segment standing out.
Notable Coverage As a means of information and communication, the Internet has positioned itself and consolidated, increasing its coverage especially for certain highly commercial targets and generating new business models specially designed to operate and work online. Without limits or borders. Excellent Affinity Internet is the most effective medium due to its high affinity with young and commercial targets. Therefore, it is considered an excellent means to improve marketing variables in a very profitable way (recall, notoriety, purchase intention. Segmentation CapabilityCompared to other conventional media, the Internet has the ability to reach the desired target audience quickly and directly. A medium that for the vast majority of consumers is already habitual and familiar, allowing us to approach them in a non-intrusive way. Interactivity and Segmentation Interactivity is undoubtedly one of the Brother Cell Phone List great virtues and characteristics of this communication medium through which to generates relationships with users in a personalized and segmented way. What makes it possible to sell products and/or services according to the preferences and interests of each user. unlimited creativity creative possibilities of the internet are excellent for developing experiences with the target audience.
The development of new, innovative, and attractive formats for the user, as well as new technology and audiovisual media such as online video, make it possible for advertising and marketing campaigns to be much more effective with their objectives. Branding Through the internet, branding finds the best support and space for the dissemination of advertising messages that improve the memory and presence of brands, and that together with the interactivity of the medium itself, allows to enhance them and show their characteristics to users and consumers. Grand Channel of information, sale, and distribution Internet is a great means of information prior to the final purchase. As a means of distribution and sale, it can be a more effective acquisition cost channel than the physical channel and interactivity generates multiple advantages in customer relationship processes (promotions, loyalty, information. Monitoring, reporting capacity, and analysis Advertisers have the ability to obtain short-term results in addition to monitoring and measuring our advertising actions in real-time, which provides the ability to react or adapt our strategies to user responses thanks to the flexibility provided by this medium.