Our Helmet Supplier Bell Helmets. In The Future, We Hope To Deliver Technology Transfers And Day-to-day Applications For Motorists. If We Manage To Develop And Deliver Products Based On F1 Technology, Bruno Cammalleri: What Visibility Do You Foresee For This Partnership? Fabrice De Cazanove (Alpine F1 Team) : We Are Going To Use An Area Which Was Still Little Used By The Teams, And Which Was Highlighted By The Netflix Series Drive To Survive, Namely The Helmets Of The Garage Mechanics (25 To 30 People) Who Contribute Directly To The Performance Of The Car. Shamir’s Logo Can Be Seen On The Front And Back Sides Of Their Helmet. This Location Is New, Consistent With What We Want To Do. We Also Know How Crucial The Pit Stop Is In Formula 1 To Gain Positions. In Carrying Out A Pit Stop, There Are Team And Solidarity Values ​​that Are Very Interesting To Project Into The Business World. Regarding The Duration, This Partnership Covers Three Years: 2021, 2022 And 2023. Antoine Magnan (Alpine F1 Team) : Drive To Survive Brought Out One Thing: The General Public Realized How Much Formula 1 Is A Team Sport. Alpine F1 Team Is More Than 1,200 People On Two Sites, In England And In France. The Work Of The Whole Team Is Important So That The Two Drivers, The Two Stars, Can Perform. We Are No Longer Interested Only In The Two Stars But In Everything That Surrounds Them And Everything That Is Likely To Generate Performance. This Localization Of The Shamir Branding Is A First Step Towards This Spirit Of Wanting To Market The Group, The Company, R&d, And Not Just The Car And The Driver’s Suit, Which Has Been The Case For Years In Sponsorship. Matthieu Caste (Fuse) : This Partnership Is Based On Both Visibility And Business Issues For Shamir In Order To Establish Its Technological Positioning. And On A Real Need For The Team In Terms Of Performance Research On Vision. This Is An Area Still Little Known In Formula 1 And On Which There Is Plenty Of Work To Imagine. Fabrice De Cazanove (Alpine F1 Team) : For The General Public, These Are Also Notions Of Road Safety. This Incredible Laboratory That Constitutes F1 Will Allow Us To Develop Glasses For The Daily Driver, Progress On Photochromy, Anti-fog, Anti-flickering. Ultimately, The Objective Will Be To Improve Safety On The Roads. Bruno Cammalleri: When Announcing The Partnership Last May, You Mentioned “the Development Of A Unique And Desirable Social Media Strategy”: What Are You Going To Put In Place In This Area? Fabrice De Cazanove (Alpine F1 Team) :in The Construction Of Our Partnerships, We Essentially Have Three Main Bricks: Firstly, The Media Part, Because Everything We Sell Will Necessarily Have Media Visibility. Secondo, The Event Component With The Highest Level Of Hospitality That Can Be Found In The World. At Each Grand Prix, Our Hospitality Offer Is Comparable To The Level Of A Champions League Final. Third, The Digital Component. We Have The Ability To Create Content, Which We Hope Is Desirable. With Drive To Survive, We Have Seen That This Content Appears Desirable Even Beyond The Core Target And People Who Follow The F1 Season. This Unique And Exclusive Content Tells A Story About The Brand And Its Products, Beyond What The Brand Could Do On Its Own. Several Brands Today Make Certain Associations To Reach Different Audiences. Shamir Is An Engineering Company With Content That Is Not Easy To Deliver. Thanks To This Partnership, We Will Be Able To Animate A Distribution Network And We Will Be Able To Tell Stories Which Will Be Able To Explain By Example The Performance Of The Products. So When We Are With Our Engineers Working On Carbon At Enstone, We Can Really Understand What Their Specific Needs Are. Bruno Cammalleri: From