The Final Between Stade Toulousain And Asm Clermont Auvergne, By Inviting 100 Supporters… Of An Eliminated Club: This Is How The Stade Club’s Pink French Appeared In The Stands, Creating A Third Color In The Stadium. A New And Original Way To Engage As Many Supporters As Possible Around Such An Event, To Make It #laplusbelledesfêtes It Is Thus A Square Of 100 Fans In The Colors Of The Stade Français That The Supporters Of Stade Toulousain And Asm Clermont Auvergne Were Able To See During The Final Of The Top 14. Assuming That 9 Rugby Fans Out Of 10 Enjoy
Watching A Rugby Match Even When The Team It Supports Is Not Involved, Orange Wanted To Bring This Final To Life For As Many Supporters As Possible, And Not Just Those Of The Two Finalist Clubs. On June 4, Orange Launched A Digital Campaign “adopt A Club” With A Humorous Quiz To Allow Fans Of An Eliminated Club To Find “an Adoptive Club” And Thus Win Their Place opportunity seekers mailing list In The Final. On D-day, The 100 Quiz Winners Only Discovered Once They Arrived At The Stadium That They Were All Fans Of The Same Club And Gathered Under The Colors, Not Of The “Adoptive Club”, But Of Their Favorite Club! Immediate Surprise Effect Not Only For Them But Also For The Fans Of
The Two Finalist Clubs And The Spectators And Internet Users
Who Discovered The Unprecedented Presence Of This Third Color, Alongside The Red And Black Of Stade Toulousain And The Yellow And Blue Of Asm Clermont-auvergne. In The First Quarter Of An Hour Of The Match, The Stade Français Supporters Ensured The Atmosphere By Waving Their Colors In The R Stand, Before Deploying A Banner #laplusbelledesfêtes, And Messages Like “we Invite Ourselves To The Final! », Lifting The Veil On The Reason For Their Presence. A Great Way To Transform The “Defeat” Of Their Favorite Club Into “The Most Beautiful Of Celebrations”, In A Festive And
Sharing Spirit, So Dear To Rugby.unisport Arrives In Paris And Opens A Concept Store May 17, 2019 Bruno Cammalleri Activation , Football , Marketing , Sports Marketing , Product , Sport Business Comments Offon Unisport Arrives In Paris And Opens A Concept Store Unisport, One Of The European Leaders In The Online Sale Of Football Boots, Jerseys And Sports Equipment, Is Opening Its Second Store In Paris, In The Heart Of The Les Halles District: This Brand New Experiential And Technological Concept Store Opens Its Doors On Saturday May 18. 4 Years Ago, Unisport Opened Its First Store In The City Of Its Historic Headquarters, Copenhagen. For
Unisport, The Opening Of This Second Store Is Once Again
Synonymous With Strong Ambition: This Real Concept Store Wants To Take Consumers To A Place Very Different From What They Already Know. Michael Burk, Ceo Of Unisport , Said: “overall, Unisport’s Ambition Is All About Helping Young People Around The World Achieve Their Footballing Dreams. Many Of These Dreams Have Materialized And Become Reality In France Recently. France Is Undoubtedly A Footballing Nation, With A Culture Of Dedicated Fans And A Large Number Of Talented Footballers. For Unisport, Paris Is The Number One City In Terms Of Traffic To Our Online Store Unisportstore.fr : It
Was Therefore Obvious To Us That The Opening. Of Our New Store Should Take Place. In This City, Which. I Would Describe, Unofficially, As ” Football Capital. Of Europe! “”. Inside The 500 M2 Store, In. Addition To The 250 Models Of Football. Boots On Offer, Such As The Iconic Mercurial From. Nike, The Predator From. Adidas Or The Future From. Puma, A Football Museum Will Present. Different Pieces Full Of History. . For Example, For The Opening, There Will Be. An Exhibition Of Shoes And Clothing Worn By. The French Team During The Last 2018 Fifatm World Cup, Such As Kylian Mbappé’s Match Shoes Or Raphaël Varane’s Jersey. . The Concept Store