There are many options to invest the money from our advertising campaigns on the internet, the problem that arises is how we invest it, where? The options that are presented to us are of all kinds, from search engines where we pay Sweden Mobile Database only for the clicks we receive with contextual advertising, presence in different relevant portals with campaigns at CPM (cost per thousand impressions), CPA or CPL (cost per acquisition or registration) or CPC (cost per click) and then we have the Optin tool (e-mailings) that is increasingly used to get our services to users.
So far everything is perfect, but of course when we consider that our message reaches our potential client directly, that is when we must take advantage of the potential that the internet has today and that is called “SEGMENTATION” Today possible in all search engines with contextual advertising, until now the most profitable and economical advertising, where they can be from a large advertiser to the smallest, and if a correct selection of the search criteria is made and the product is “salable” we will surely obtain results. But of course, we reach a point where we want to further refine the advertising of our products or services, and also if we have exhausted our investment in search engines and on the other hand we are not interested in rotating by all means in search of a possible client, that is there where come the big portals that give the option of segmenting your advertising or your ads, in this case, I Agustín Manson, as responsible for online advertising of Infoempleo. com I see in this type of advertising an infinitely more profitable way since we will advertise only where we are interested.
Of course, the conversion rates improve considerably at a general rotation, we will pay a little more CPM but it will be a much more profitable investment. Email marketing is a very powerful tool, especially when this email can be segmented with different parameters such as gender, age, province, education, income, etc. Here we can offer the user what interests them, and in this way we save money and we do not bore users with shipments that are not going to interest and will go Brother Cell Phone List directly to the trash. Online advertising in Spain still has a long way to go, it is just beginning, it just needs to be encouraged by advertisers, and above all that they trust that investment can be measured on the internet, there are hundreds of tools that measure from impressions, clicks, purchases, etc., with which there is no other advertising medium that offers as much profitability analysis option as the internet, only it’s a matter of time before all the big advertisers enter this world.