What is a sales funnel? A sales funnel is a series of steps that potential customers take before they complete a purchase. Traditionally. Sales funnels consist of four steps: Awareness (e.g. Seeing your ad on social media or noticing your brand at a local store) Interest (e.g. Following your brand on Conduit CN Mobile Number List Instagram. Browsing your website) Evaluation (e.g. Reading your reviews. Starting a free trial) Action (e.g. Making a purchase) The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process — for example. More people are aware of your product than will end up buying it.
Here’s what a simple sales funnel looks like in the context of social media marketing: 4 stage sales funnel: Brand awareness. Interest. Evaluation. Purchase However. Traditional sales Conduit CN Mobile Number List funnels miss two important elements of modern marketing: loyalty and retention. Instead of being a funnel that ends after a purchase. Today’s sales funnels have more of an hourglass shape. After a purchase or conversion. The modern funnel opens back up and runs customers through: Loyalty rewards Referrals Brand advocacy hourglass sales funnel with post-purchase steps: Loyalty. Referrals.
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Advocacy Adding the second half to your funnel Conduit CN Mobile Number List is what builds a loyal and engaged customer base. Who are more likely to buy again and refer your products or services to friends. Your Instagram then becomes a fully-formed sales funnel and relationship development tool for your business. Cool. The 8 stages of an Instagram sales funnel A well-oiled Instagram sales funnel should be made up of 8 stages: Awareness Interest Desire Action Conduit CN Mobile Number List Engagement Loyalty Referrals Advocacy Here’s where the TOFU comes in. We can break those 8 stages down into 4 types of content: TOFU. MOFU. BOFU. And… ATFU.
Each type of content has specific goals and formats that work best. TOFU: Top of Funnel Includes: Awareness. Interest At this stage. Your content needs to: Capture attention Grow your follower count Make people aware of your products Provide value and education (not ask for a sale) MOFU: Middle of Funnel Includes: Desire At this stage. Your content needs to: Show people how your product is the answer to their problem Show how Conduit CN Mobile Number List you’re different from the competition Make people consider buying from you Focus on education. Without being pushy for sales BOFU: Bottom of Funnel Includes: Action At this stage.
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Your content needs to: Ask for the sale! (But don’t overdo it.) ATFU: After the Funnel Includes: Engagement. Loyalty. Referrals. Advocacy Okay. I made up this new acronym (marketers love acronyms. Right?). But it fits. This section is all about content focused on retaining and rewarding customers after they convert. And. Turning them into brand advocates who can’t wait to tell everyone they know how awesome you are. At Conduit CN Mobile Number List this stage. Your content needs to: Continue building relationships Encourage referrals and repeat business Reward your customers’ loyalty Make.
Not tell. How your company lives its values Of course. Once you make all this content. You need an efficient way to schedule it. Right? Hootsuite goes beyond basic scheduling by figuring Conduit CN Mobile Number List out personalized best times to post on Instagram. Automatically posting for you (yep. Even Carousels!). And using advanced social listening. Plus: Using Hootsuite. You can respond to comments and dms across all your platforms. Gain insights with detailed analytics. And manage your paid and organic content together with one tool.