Political Marketing continues to innovate in search of formulas to develop strategic and tactical actions during political campaigns but this time it seems that one of the initiatives of the PSOE has been embroiled in polémica. A through an official statement, The Nintendo company has asked the Senegal Mobile Database organization of the PSOE political party led by the current president of the Government of Spain, José Luis Rodríguez Zapatero, to withdraw the image of one of its star products, the Nintendo DS lite console from its advertising.
This advertising campaign showed a game developed in flash similar to the classic Brain Training and where a slogan similar to that of the original game “Play and Exercise your brain” was also used along with the initials of this political party. The use of the image of this console has been used Brother Cell Phone List for this advertising campaign without prior authorization from the Nintendo company, which has expressed its discomfort and emphasized that “it is not linked or associated with any political party or organization.” The controversy is already served but as it usually happens in these cases, now everyone talks about it, it is news. Consequently, its effect and impact have been multiplied.