During the fourth edition of the “Demo Fest”, an annual event where the latest advances and technologies developed by Microsoft adCenter Labs are shown, the news and tools that the Microsoft company has been working on in recent months were presented. Among them, the latest South-Korea Mobile Database advances in algorithms and content analysis, speech recognition for contextual video ads and in online marketing intelligence, the company itself says that these tools will allow greater knowledge and targeting capacity for advertisers and that the advances developed could change the concepts of online advertising.
Among the different innovations highlight the technology ” Air Wave”A concept that will allow the creation of a” fourth screen “beyond television, the computer or mobile phone devices and that will allow advertisers to capture the attention of the consumer in places or public and commercial venues. Marketing technology or interactive advertising, Contextual Video Adsthey add a new component. “Voice recognition”. This technology will allow recognizing the context Brother Cell Phone List of the ads to display the advertising in a way related to the content of the videos we are viewing.Beyond voice recognition, smart ads will make it possible to display non-intrusive ads or ads within the video itself thanks to the new vision algorithms that allow calculating the place where advertising should be displayed without interfering with the user’s visual experience.