The advertising and online marketing sector seems to go through times in which important strategic movements are taking place in a battle without limits for the big companies in their intention to dominate a significant part of this market After the acquisition of Double Click by As part of Google and the launch of Ad Manager, its free advertising management Qatar Mobile Database tool it is Microsoft’s turn that after seeing its purchase option rejected by Yahoo, it does not want to miss the opportunity to continue competing and face its most direct rivals. Last Friday, Microsoft Corp advanced its plans and intention to acquire Rapt, a software company used by Internet publishers to manage their advertising sales.
Microsoft said that Part’s web-based software will be incorporated into its Atlas Publisher Suite, a set of tools used by websites to manage advertising. The internet giant bought Atlas as part of its $ 6 billion acquisition of quantitative Brother Cell Phone List last year. The firm expects the size of the online advertising market to double to $ 80 billion by 2010, Microsoft has made a series of acquisitions to complete its offering to advertisers and publishers in an effort to catch up with global search leader Google Inc. Rap’s clients include CENT Networks Inc, Dow Jones – a unit of News Corp -, New York Times Co,