Consolidate the result of communication with the client by phone. Duplicate what was said and leave a kind of “hook” for the next communication. Tell about the company: even if you are a well-known brand. Even if the client is the “warmest”, it is not certain that he will spend time studying your site. The compred is your chance to quickly convey the essence. The product to a client who does not like to read a lot. Find new clients: with the help of a properly composed CP. You can find a warm client even in a cold database. Increase brand awareness: even if the recipient does not buy from you. A beautiful commercial offer will be remembered Perhaps the client will return.
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Types of commercial offers In short, the type of CP reflects the type of client. That is, it is determined by the degree of interest in the purchase. According to this principle, commercial offers are divided into Malta Email List hot and cold. Hot KP It is created for a buyer with whom at least one contact has already taken place – by phone or in person. In the B2B sector, where a purchase is a complex and balanced decision, and the transaction cycle is long, the personalization of commercial offers is especially important. I have sent more than 1,000 commercial offers in my practice.
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What conclusion can I draw now? The best sales conversion was shown by those CPs that were personalized to the tasks and problems of the client. This cannot be done without meeting at least BBB Org once with the decision maker of the company to which you want to offer your services or product. Therefore, the advice is as follows: do not send an impersonal commercial offer, even if the decision maker himself asks you about it. Try to arrange a meeting-acquaintance with him in Zoom, ask all the necessary questions, and then feel free to make a CP specifically for the tasks of this decision maker.
