During the second session of the “Current events for merchants” held at the headquarters of the Chamber of Commerce of Cantabria, online advertising was portrayed as a great opportunity for innovative companies. Undoubtedly an excellent vision is the one presented by Hipólito Bragad, director of C&C Publicidad, who highlighted in his speech the advantages of the internet as an advertising channel, adding Indonesia Mobile Database also his conviction about its importance in a time of crisis like the current one where this medium is presented as ” the ideal environment for a company with innovative ideas to emerge stronger “. 
In his speech, focused on the importance of the commercial brand and the advertising crisis, Bragado assured that in a time of crisis, “it is not useful to increase the advertising budget of companies, but rather that an adequate investment must be made.” This is achieved by properly segmenting the market; “If the appropriate communication channel is chosen, we can reach potential clients at a lower cost,” he said. In this Brother Cell Phone List sense, he highlighted the advantages of the internet, as an advertising channel (since it makes it possible to accurately measure the impact of campaigns) and the organization of commercial events. “While advertising investment during the first half of 2008 fell by 6.5%, the internet grew by more than 28%,” he stressed.
Bragado pointed out several measures to solve the crisis in the advertising sector. He proposed taking care of the commercial brand as a differentiating element from the competition and generator of trust for customers. For Bragado, the current situation is “the ideal environment for a company with innovative ideas to emerge stronger.” He insisted that “with the value of the brand we get out of the crisis.”
