Advertising investment on the Internet continues to grow, although at a slower rate than in previous years. This is demonstrated by the data of the study carried out by the Interactive Advertising Office (IAB) and the consulting firm PricewaterhouseCoopers LLP, which reflects an increase in investment Azerbaijan Mobile Database in online advertising in the US during the last quarter of 2008, thus reaching 6,100 million dollars, 154 million more than during the same period of 2007. Despite these positive data, its growth rate was slower than in previous years since these figures represent only a 3% increase compared to the 24% registered during the last quarter of 2007.
Paid search engine ads increased 13% to $ 2.8 billion, while traditional featured ads fell 4 percent, bringing them down to $ 2 billion. “Although there was a break, or even a fall, in some categories as a result of the current economic conditions, the results are generally positive,” said David Silverman, one of the heads of PricewaterhouseCoopers. After adding the figures for the last quarter, online advertising Brother Cell Phone List generated in 2008 about 23.4 billion dollars, about 2.2 billion dollars more than in 2007, equivalent to an increase of 11 percent. One of the types of ads that grew the most in 2008 was video, which doubled the revenue generated the previous year, despite still representing a small slice of the online advertising pie, according to the report.
Randall Rothenberg, president, and CEO of IAB valued the growth of ad spending on the Internet in these times of economic crisis as a sign that marketing companies are investing more and more in digital pages, to the detriment of traditional media. In this sense, the audience measurement company Nielsen revealed on March 13 that investment in advertising decreased by 2.6 percent in the US in 2008 compared to the previous year. In these times of tight budgets, interactive advertising allows advertisers to make the most of their investment and forge a deeper relationship with the consumer, added Rothenberg.