Landing pages are also known as “squeeze pages” or “lead capture pages”. They can help you to build your opt-in mailing list.
A landing page is the first page a person should see when they come to your site. It is a carefully crafted page that aims to Brazil Email List get as many visitors as possible to sign up to your mailing list.
Here are five simple yet valuable tips to creating a successful landing page that has a high conversion rate of visitors into subscribers.
Tip #1
Give something away of high perceived value in exchange for your visitors email address. Your email marketing campaigns will depend on having a good number of highly targeted subscribers, so give them something of real value to them. It might be a report, an eBook, a list, worksheet, free chapter of a book, a free consultation, free membership to a paid site or anything else that your visitor will gain a lot of value from.
In return for you giving value, many of your visitors will give you their email address and the right to contact them in the future.
Tip #2
Spend a lot of time on your landing page. It must be professional. It doesn’t have to be an aesthetic masterpiece (it doesn’t have to be the prettiest page on the Internet), but it must be written professionally. You don’t have to be a professional copywriter to write a great landing page, BBBORG but you do need to know the basics. Take the time to learn because the skills you will gain can be worth thousands or even millions to you over your lifetime.
Tip #3
Keep all unnecessary links off your landing page. You need an opt-in form and links to any legal stuff you may be required to provide in your country, but other than that, you need no other links.
Tip #4
The freebie is the king of this page. Your future email marketing campaigns are based on this one crucial fact. You want to get the visitor to fill in the form. To do that, you must convince your visitor that your freebie is something that will help them with their problem. Take the time to do your research and tailor your freebie to your target audience perfectly.
Tip #5
Include an image of yourself and even your signature. Spend a little time somewhere in your landing page explaining who you are and why you are able to help your site visitor. People like to know that they are dealing with real people too.
Build trust and credibility with your visitors and offer them something of highly perceived value and you can expect very high conversion rates with your landing page. Once you have your opt-in subscriber’s email address, treat it with care and respect, because this is the email of a person who may just become your best customer.
