Of Speculation Like The Bitcoin, Which Suffers From Not Really Reassuring Fluctuations. Cryptocurrency And Blockchain: The Encrypted (Non-palpable) Virtual Currency Aims To Create Trust Between 2 Third Parties Who Do Not Know Each Other, Without Going Through Banks, Notaries, Etc. Transactions Are Based On The Principle Of The Blockchain: A Huge Base Of Data Controlled By Its Users Who Will Validate/verify Transactions With Their Signature, Without A Central Control Body, To Avoid Cheating And Theft. Trust And Security Are Based On The Transparency And Traceability
Of Data. Several Hundred Cryptocurrencies Already Exist: Bitcoin, Ethereum, Ripple, Litecoin, Neo, Dash… The First Transnational Currencies Issued By Multinationals. Libra Logo The Strengths Of Libra The Libra Currency Will Be Accessible Via A Wallet Called Calibra Which uae mobile phone directory Will Be Integrated With Facebook, Messenger, Whatsapp And Instagram Applications. Libra Will Allow Several Uses: Deposit Or Withdraw Money In Just A Few Clicks Send Money To Relatives Pay Your Bill At The Push Of A Button Buy A Product By Scanning A Code Take Public Transport Without Needing A Transport Card And Data Protection In All This? Facebook Swears (On The
Biblibra!) That It Will Not Have Access To Our Wallet And Will Not Know
How Many Libra We Have (Unless Control Required By The Justice Of The Country). How Will This Influence Our Practice Of Social Networks? The Launch Of Libra Is Above All A Response To The Chinese Messaging Service Wechat, Which Has Become, In 4 Years, A Major Global Payment Player. In China, Mobile Payment Via Wechat Has Completely Replaced The Use Of Credit Cards. When A Huge Country (2.6 Billion Users) Launches A Currency, It Captures Attention (The Value Of Bitcoin Took Off When The Launch Of Libra Was Announced). If 1% Of Facebook Users Use It, That Will Represent
26 Million Users (More Than A Third Of The French Population!). This Is Why Partners Are Scrambling To Be Part Of The Adventure (Mastercard, Paypal, E-bay, Farfetch, Spotify, Uber, Iliad, Vodafone, Etc.). The First Transnational Currency Issued By A Multinational Marks A Key Shift In Facebook’s Strategy. The Objectives Are Numerous: Diversify (98% Of Facebook’s Revenue Comes From Online Advertising) Accelerate In Mobile Shopping And Online Payment Allow Users To Multiply Transactions Strengthen The Feeling Of Belonging To The Community (Currency: Vector Of Social Ties) The Challenge Is Also To Support The Whatsabook Project Dear To
Mark Zuckerberg. The Merger Of Whatsapp, Instagram And Facebook
Messengers While Keeping Each Social Network Independent In Its Use. They Will Initially Be Several Money Transfer Channels. And It Is The Users Who Will End Up Demanding The Merger. The Strategic Choices Of Such An Ecosystem Are Often Justified Economically. Another Challenge Is To Boost Online Advertising Ever More. The Social Media Strategy Of A Company (Small Or Large). Increasingly Involves Advertising Investments On The Facebook, Instagram And Messenger Platforms. Shopping Ads Will Therefore Continue To Flourish And Will Certainly Tend Towards
Advantageous Offers Subject To Payment In Libra. Whatsabook Beyond Facilitated Payment, Facebook Is Obviously Targeting Associated Financial Services. New Professions Could Emerge And Partly Uberize Finance (Deposits, Financial Investments, Loans), Insurance… But In This Case Facebook Will Have To Comply With. The Rules Of Central Banks Such As The Absolute Security Of Transactions. As Such, The Banque De France Has Already Set Up A Working Group On Cryptocurrencies Within The Framework Of The G7. For Example, It Is Essential To Apply Anti-money Laundering Regulations. However, The Risks Will Be Increased Since Users Will Be
