.Amazon: a pure player that becomes click and mortar The best-known example of a “ pure player ” is that of Amazon. Indeed, Amazon has made itself known from the start as a formidable competitor to all physical stores by selling all of the products in its catalog only online. It was only after the worldwide success of its initial web pure player strategy that Amazon decided to turn to “ click and mortar ” by creating its own physical stores. Click and mortar: a winning strategy for physical stores? According to a study conducted by Gfk, the online sale of
durable consumer goods is growing twice as fast for ” click and mortar ” merchants than for ” pure players “, particularly in France, Germany, Italy and Spain. For the electronics, image and telecommunications market, “ click and mortar ” distributors saw an increase in their activity of around 167% against 71% for pure cyber-traders. Ditto for the software market which is also experiencing remarkable progress in the same direction. And this, despite the fact that “ click and mortar ” distributors offer products with a higher price than that of “ pure players ”. What are the advantages of click and mortar? On the sales side, the
Main Advantage Is Above All The Increase In The Number
of sales made. Indeed, the ” click and mortar ” model allows traditional companies to take advantage of the Internet, by putting their complete product catalogs online (often more than in stores). The larger offer than in stores and the possibility of comparing products before going to the store to see them in person gives click and mortar a long form payday leads clear advantage over pure players who cannot offer this type of reassuring service. for the consumer. Companies that opt for this omnichannel commerce model also allow them to address a national or even international clientele thanks
to the Internet, which would have been impossible without the Internet. As for buyers, the ” click and mortar ” model allows them to take less risk in their online purchases since they can decide to reserve the product without even buying it and come and discover it, touch it, and see it from their own eyes in-store before deciding to checkout. This reassuring step is crucial for certain types of products such as large household appliances or furniture in particular. offers a greater possibility of comparison, both at the price level and at the product level. In addition, delivery can be done quickly because the customer can directly pick up the
Product Ordered Online In The Nearest Store Thanks To Click
and collect or e-reservation. Click & Mortar and Drive: Two Terms for Online Racing Since the pandemic, many businesses have started click & mortar and drive-thru. But what is the difference between these two purchasing methods? In reality, it’s the same thing.
With one or the other, the customer goes to a store’s website . He does his shopping online and picks up the purchases at the address indicated. Nevertheless, the drive has some advantages. Home delivery of groceries In addition to being able to do your shopping online and pick up your purchases at a collection
point , the drive gives you the possibility of receiving your shopping at your address. This is particularly the case with coursesu.com. Thanks to Drive pétons, all you have to do is pick up your purchases at the bottom of your home. This service is already available in most cities in France. However, if yours is not yet covered, you can contact the store to request home delivery . As long as home delivery services are available in your city, you can still collect by drive. Your purchases directly in the trunk of your car With the drive, opt for an affiliate store located near your home or your place of work for the withdrawal. Choose the time slot that
