Is Our Job, And It’s A Very Specific Job. Thanks To Our Flexibility, We Are Able To Follow The Tour De La Provence On All The “Food And Drinks”, It’s A Real Challenge! Bruno Cammalleri: Ifri Belongs To The Distribution Sector Which Was Extremely Busy During The Confinement. How Do You Perceive Your Role Within The Company? Xavier Jeanpierre: We Maintain An Excellent State Of Mind! Our Company Is Young, Despite The Circumstances I Had The Opportunity To Let The Teams Work And Continue To Develop The Brand. In 2020, We Had Significant Growth In All Markets. This
Allowed Us To Help Merchants, All Networks Combined, As Well As Associations. We Are Therefore Well Aware Of The Importance Of This Position, Especially In The Current Context. Bruno Cammalleri: Why Did You Choose To Become A Partner In Cycling And Why Via The Tour De mailing list del golf La Provence? Xavier Jeanpierre: First Of All, I Strongly Believe In The Regions And The Local. I Think That Everything We’ve Been Experiencing Since 2020 Brings People Back To Considering A Form Of Return To Basics, And That’s How I’ve Included Part Of Ifri European Partner’s Strategy. For Associative, Sporting And Cultural Events, It Is Better To Work Locally And Be A Little
Broader. We Do Not Pretend To Imitate The Giants Of The Sector
. But Bringing Positive Energy With A Smart Organization Is Totally In Our Genes. The Human Aspect Is Very Important To Us It All Started With A Meeting With Pierre-maurice Courtade And Marion Rousse, Somewhat By Chance, Before The Summer Of 2020. Their Company Live For Event Had Just Taken Over The Tour De Savoie Mont-blanc. Their Mode Of Operation And Project Management Is Clearly That Of A Modern And Very Innovative Company. Live For Event Has This Flexibility And This Ability To Organize This Type Of Event In The Extremely Complex Period That We Are Living
Through, And I Think That Certain Large Structures Would Have More Difficulty In Adapting. As For Cycling, It’s A Popular Sport, Green, With An Important History, Which Remains Good-natured, With Values of Simplicity That Mean A Lot To Us. The Human Aspect Is Very Important To Us. Bruno Cammalleri: The Partnership On The Leader’s Jersey, Which Is Necessarily The Most Exposed, Coupled With Unencrypted Broadcasting On L’equipe Brings You Strong Exposure… Xavier Jeanpierre: Yes, This Is A Real First Official Speech In The World Of Sport. This Is Done In Parallel With Actions That Have Been Deployed In The Cultural And Associative Environment
Through Other Projects On Which We Have Been Doing Our Tria
l Run Over The Past Two Years. You Can’t Have A Better Place Than The Leader’s Jersey. Behind This Term Leader, There Is Only Positive And Above All No Desire To Come And Compete With This Or That Brand. It’s About Making Yourself Known, Through Sport, Through The Energy Of Cycling And Running. All In The Region! To Do The Ventoux (As Was The Case With The Tour De La Provence In 2020) In February, You Have To Be Ambitious, And Wear The Leader’s Jersey For This Ambition, That Suits Us Well! Bruno Cammalleri: What Is Ifri’s Environmental Approach? Xavier Jeanpierre: Today We Have
The Specificity Of Producing Our Own Preforms Ourselves Which Allow Us To Blow Our Bottles. Many Beverage Brands Buy And Import Internationally To Buy Closures, Pet, Etc. At Ifri, We Have Integrated Everything Vertically Into Our Organization. We Also Work On R&d, On Packaging, And We Work A Lot With Paper. At The Same Time, We Are Starting To Put Packaging With Recycled Pet. Bruno Cammalleri: Ifri Live Will Take Care Of The Food And Beverage Logistics On The Tour De La Provence. What Product Will You Promote? Xavier Jeanpierre: We Are Currently In Action At Metro Des Pennes-mirabeau (Bouches-du-rhône) With A Special
