Marketing , Sports Marketing Comments Offon Uefa Unveils New Europa League Brand Identity With The 2017-18 Uefa Europa League Season Just Coming To An End, Uefa Today Unveiled A New, Revised Brand Identity For The Competition’s New Season. Still Inspired By The Strong Bond Between Players And Fans, This New Brand Identity Puts More Emphasis On The Dynamism And Scale Of This Pan-european Competition. Although The Key Elements Of This Graphic Identity, Namely The Logo And The Colors, Remain Intact, The Visual Expression Of These Elements Has Taken A More Assertive, Authentic And Daring Turn. The Current “wave Of Energy” That Illustrates And Visualizes The Connection Between
Players And Fans Has Become More Linear, Symbolizing The Epic Of Clubs Across The Old Continent. Guy-laurent Epstein, Uefa Events Sa Marketing Director, Said : “the Updated Identity Is Bolder And Bolder Than Before. It Will Help Us Stand Out More And Engage With Fans Across Multiple Touchpoints. » The Rework On This “Wave Of Energy” Also Aims, Alongside The Other Branding Elements, To Have More Opportunities For Association Between Uefa And Its Partners, Which Will Ultimately Make The Product thailand phone number directory More Distinctive And To Connect More Easily The Uefa Entity With The Fans And Other Stakeholders Of This Competition. Designed For Digital This New Brand Identity, Designed By The Turquoise Agency For Visual Elements, Was Created To Live On Digital, Mobile And Social
Media Platforms. Indeed, All The Elements Produced Are Easily
Integrated On Small Surfaces And Small Screens Integrated Into Smartphones And Other Devices Resulting From New Technologies. Social Post New Brand Identity Uefa Europa League Example Of Post On Social Networks Using The New Graphic Identity Of The Competition Vincenzo Lagattolla, Creative Director Of Sky Italia, Said : “the New Identity Is More Dynamic And Expresses What The Uefa Europa League Is In A More Attractive And Engaging Way. » New Music A New Anthem Has Also Been Composed By Massivemusic To Capture All The Passion And Energy Of Uefa Europa League Match Nights. By Combining Modern And Classic Elements, The Anthem Pays Homage To The Tradition Of The Competition While Looking
To The Future. Yong-won (Bryan) Cho, Chief Marketing Officer, Kia Motors – Partner Of Uefa – Added: “this New Brand Identity Is Bold And Vibrant. It Lives In Full Alignment With Kia’s Brand Platform And The New Global Brand Signature: ‘the Power To Surprise’. Official Match Ball This New Brand Identity, Incorporating The Famous “Wave Of Energy” Has Been Integrated Into The Official Ball Of The Competition, Designed By Equipment Manufacturer Molten.who Are The F1 Teams Partners In 2018? April 24, 2018 Activation , Formula 1 , Marketing , Sports Marketing , Sponsoring , Sport Business Comments Offon Who Are The Partners Of The F1 Teams In 2018? Because It’s Not Just The Drivers’ Transfer Window, Partnership Agreements Between Teams And Sponsors Remain A Good
Indicator Of The Dynamics Of A Team And Of F1 In General. We Note
As Main Movements The Departure Of Santander And Hugo. Boss Respectively Towards Football And Formula. E, As Well As The Arrival Of Aston Martin. As Title Sponsor Of Red Bull. The Partnership. Between Renault And Laliga, Like That. Between Mclaren And Kimoa, Fernando Alonso’s Clothing. Brand, Are The Two Pleasant Surprises Of The. 2017/2018 Off-season. Regarding The Liveries, In Addition To The Spectacular. Appearance Of The Halo Imposed By. The Fia, Two Teams Have Opted For The. Change In 2018: Papaya Orange On The Side. Of Mclaren-renault, And Sauber. Which Takes The Colors Of Alfa Romeo On Its Part Back. Overall, We Will Note A More Refined Dressing With A Reinforcement Of The Identity Colors Of The
Teams – Red For Ferrari, Gray For Mercedes, Papaya Orange For Mclaren, Yellow And Black For Renault. A Trend That Does Not Apply To Red Bull, Toro Rosso And Force India, The Three Teams Having Their Car Dressed By Their Sponsors. So Here, At The Start Of The 2018 Championship, Is An Overview Of The Field. Mercedes Continuity In Terms Of Livery, Drivers And Partners For The Reigning Quadruple World Champion Team Which Has Been Able To Attract Major Partners Throughout Its Successes And World Crowns: Petronas, Ubs And Monster Energy In 2010, Allianz In 2011, Puma In 2012, Iwc Schaffhausen In 2013, Hugo Boss In 2014, Bose, Qualcomm And Epson In 2015, Pure Storage In 2016, Wihuri And Tibco In 2017. In 2018, Exit Hugo Boss Who Left F1 For Formula E. Make Way For
