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Investment In Marketing And Online Advertising By Companies

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Investment In Marketing And Online Advertising By Companies

During the past year 2007, investment in advertising and online marketing by Spanish companies and companies showed an increase of more than 30 percent compared to 2006. In this increase, the strategies based on the promotion of services and brands through search engines and also on sponsored links, which in Spain has grown Sri-Lanka Mobile Database by up to 47 percent, reaching close levels to the European market, according to a study by C2 Intelligent Solutions, Investment in online marketing and advertising on different media and digital media has doubled compared to previous years confirming the continued growth of interactive media to other means and channels comunicación. Sri-Lanka Mobile Database

For this, online Marketing is positioning itself and acquiring greater importance and relevance as a tool for the promotion of companies on the Internet where advertisers are increasingly betting on interactive and digital media and platforms. The forecast of this increase for the next few years indicates that these levels will continue to grow to the good results that companies are obtaining. Transport, travel and tourism, finance, media, education and culture, automotive, and telecommunications companies are the sectors and advertisers that are generating the highest profits and income.

The diversity of formats and supports for the promotion of online campaigns grow thanks to mobile marketing and online videos that currently have positioned themselves as one of the most effective resources in Viral Marketing strategies. The combination of Online Marketing along with other means helps to remember the details of  Brother Cell Phone List of the ads and favors the purchase intention in users. According to Cateyano Jiménez, founding partner and director of the online marketing department of C2 Intelligent Solutions “our data indicates that while an advertising campaign increases the purchase intention or acceptance of the product in the exposed public by 2%, the combination of this with online marketing increases that rate to 12% ”.

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