The economic crisis that is taking place both in European countries and in the United States is generating a slowdown in the growth of investment in Marketing and Online Advertising Israel Mobile Database that until now maintained an increasing trend. According to data from the latest study presented by the Interactive Advertising Bureau, online advertising revenue is experiencing a slowdown in growth that remains at a standstill.
The growth of investment in online advertising, which reached its highest rates during the past year 2007, has been stagnant without showing signs of continuing to increase its records, at least after the analysis of the trend and the growth corresponding to the period of the first half of 2008. During the period of this second quarter, online advertising investment Brother Cell Phone List reached 5,745 million dollars, which represents 12.8% in relation to the same period last year but which reflects a decrease compared to the data of the first quarter of the year that is stood at 5,765 million dollars.
Although for the moment, the data collected from this study indicate a general stabilization trend, in general terms the online advertising sector continues to enjoy a good position and prospects for the coming months. In this regard, Randall Rothenberg, president of the IAB shows his optimism, adding that it is still possible that at the end of the year, the global investment related to online advertising spending could exceed 23,000 million dollars, which would finally represent an increase of 8.5% in relation to the data of the last year 2007.