Cost per influence (CPI) is called the value attributed to a digital media based on its influence index and the quality of its audience. Javier Martín through his blog defines it as a new advertising model that seeks to capitalize on the influence that blogs and online media are achieving on their audience. Influence is clearly not part of a modern-age discovery or new digital media. The influence on communication has always Japan Mobile Database been present and has been used to project or transmit certain values and messages that can modify or condition the vision or opinion of the audiences. Applying to Advertising, we find that there is a link between the medium itself, support, and information that is disseminated with a “clear commercial objective” as occurs in Buzz Marketing. That is why its content or context is always shown in favor of certain ideals, editorial profiles, or, where appropriate, to generate added value for the benefit of a product, service, or brand.
Despite this, it is difficult to stipulate the real value of this “cost per influence” due in part to the fact that there is no precise measurement of its results. However, as a branding strategy, its effects can have a decisive impact on credibility, values, and the perception of audiences about certain brands. Unlike other measurement methods such as CPM, CPI is based on the added value that generates this influence, and therefore it is necessary to evaluate and measure the influence of the media itself taking into account different factors such as its type of audience, user profile, positioning, popularity, presence on the internet, etc. What if it is evident that the advertising business is based on models such as CPM, CPC, etc. Is becoming obsolete since in general, it is only benefiting part of the organization chart of this business: “Advertisers, Affiliate Networks” and small media or non-professional publications that do not carry out their work under a defined business model. It is logical that the most influential and popular media look for an alternative that gives them a greater benefit in relation to and according to their own popularity.
Precisely the one that makes them different and has led them to become popular places of reference. and small media or non-professional publications that do not carry out their work under a defined business model. It is logical that the most influential and popular media look for a Brother Cell Phone List alternative that gives them a greater benefit in relation to and according to their own popularity. Precisely the one that makes them different and has led them to become popular places of reference. and small media or non-professional publications that do not carry out their work under a defined business model. It is logical that the most influential and popular media look for an alternative that gives them a greater benefit in relation to and according to their own popularity. Precisely the one that makes them different and has led them to become popular places of reference.
