Let’s be clear: If you are not on Google, you are not on the Internet. I suppose that every web designer has ever been asked: Why doesn’t my page appear in the first position of Google? As you all know, Google uses a numerical value called PageRankTM to position the web pages that it indexes, this value ranges from 0 to 10 and takes into account (among other things) the number of links that point to our website from others, as Russia Mobile Database well as the PageRankTM value of the websites that link us. In this way, the more links we have signed up from other websites, the higher our score in the Google ranking will be. Depending on the importance of the web page that links to us, Google will determine the value of the link.
In addition, it is essential to get links from pages with a theme related to ours. It is also important to define the META tags and the page title. Finally, it is advisable to dispense with the massive link exchange pages and the practices that Google interprets as “illegal” such as including hidden word lists in the body of our page, etc. Since they can penalize us and in that case all the effort made would be useless. Positioning a website in Google is a complicated task and requires a great deal of patience. Luckily there is the “commercial” part of the invention that allows us to be visible in the search engine, going through the checkout. They are the sponsored links or AdWords that we see on the left side and in some cases at the top of the results list. These are pay-per-click ads where the advertiser determines the amount of money they want to pay for each click received, based on the search word.
The defined CPC (cost per click) will determine the position in which our ad will appear. For example, if the word “design” is being paid at 0.45 Euros per click and we define a cost of 0.50, our ad will appear above the others. For now, it seems simple, right? Before starting to use AdWords it is important to define a good strategy to avoid wasting our money. Here are the points, which I consider essential to developing an AdWords campaign effectively: – Analyze the profile of the visitor that is potentially profitable for our website: Is our website of general Brother Cell Phone List interest or are we looking for a specific profile? Are we a company, what is our scope of action: international, national, regional, local? Are we interested in appearing on the Google content network (sponsored links that appear on other pages) or only on Google search pages? The content network will provide us with a greater number of clicks but probably very few “useful” clicks if we are targeting a specific audience.- Define a list of keywords or keyphrases that is not too extensive initially and observe which words have a higher percentage of CTR that is, the percentage of clicks based on the number of screen impressions.