Looking for the best way to monetize your mobile game? Monetizing with in-app advertising allows your users to play for free while you earn revenue. Read on to learn more about why developers choose to monetize with ads and discover best practices for implementing ads in your mobile game. Historically, developers have used a wide variety of game monetization strategies, including subscription and in-app purchase (IAP) models. IAP allows users to pay for features to upgrade their game performance. However, in most cases, only a small percentage of mobile app users spend on apps during a given month. As a result, many developers are turning to mobile advertising as a way to unlock new revenue streams.
Because not all users are willing or able to pay for mobile games or in-app purchase items, advertising has become the most popular way of monetizing apps. Mobile app advertising is a win for everyone: developers, users, and advertisers. Developers can earn the revenue they need to Brother Cell Phone List keep producing content they’re passionate about. Users get to continue playing the games they love for free, which increases engagement and retention. And advertisers have the opportunity to acquire new users with targeted and relevant ads. Mobile game advertising can be combined with other monetization models In addition to providing a free user experience, in-app advertising is a highly flexible model that goes hand-in-hand with other revenue streams, such as IAP.