Google has already started offering this type of targeted and personalized advertising to all advertisers globally. Google once again innovates and consolidates itself in the online advertising market, taking a new Belize Mobile Database step forward by adding new functionalities and characteristics to online advertisements that will now be displayed in a segmented manner based on the different parameters and browsing data of each user.
Under these principles, Google has begun to offer targeted advertising, which will allow, among other things, that the displayed ads can be much more relevant to the interests of the users themselves, thus significantly increasing their effectiveness. According to Nathalie Picquot himself, Google Spain Display advertising, all this is possible thanks to the different data and information extracted from Brother Cell Phone List the browsing habits of users that are collected through the use of browsing cookies and that at no time collect personal information or related to the searches carried out.
Segmentation and Privacy in Debate Advertising Professionals in the advertising and marketing sector are aware of the great potential of segmentation of information and the profile of users to define and simplify a specific target that considerably increases the response and effectiveness of our messages and advertising actions. However, around this, a new debate is generated through which it is revealed that this segmentation of the user could touch the limits of their privacy. 45% of the surveyed Internet users stated that they did not feel comfortable with policies that allow this type of targeted advertising.