Before Becoming An Ace In Community Management , You Need To Be Able To Build Your Community And Gather A First Base Of Subscribers Whose Centers Of Interest Are In Line With Your Offer And/or Your News. Facebook Advertising Campaigns Today Represent An Essential Lever For Visibility And Recruitment Of Subscribers. The Most Relevant Ad Targeting Among All The Communication Possibilities Available To Your Company, Social Networks Allow You To Carry Out The Most Precise And Fine-tuned Advertising Targeting. The Targeting Criteria Are Very Varied: Geolocation,
Social Segmentation, Language, Gender, Age, Centers Of Interest, Behaviors… Beyond The Socio-professional Category, Who Is My Target Really? What Is She Interested In? Where Does She Live? How Does She Behave On A Daily Basis? Facebook’s Model Has No Limit Since As Users We Enrich Our Profiles More And More And Specify More And More What We Like Or Dislike. The Effectiveness Of Ads Thanks To Geolocation , Advertisements Are All The More Precise. Choose A Country, A Region, A Department usa email leads Or Your Catchment Area Within A Radius Of 20/32/75 Km Around Any City. It Then Becomes Even Easier To Work On The Ads By Opting For
Personalized Messages . For Example, If You Create A Point
Of Sale In Nantes And You Only Target Nantes Facebook Users, You Don’t Even Have To Mention “boutique À Nantes” In The Ad. Specify Only The Street Or Even A Known Nantes Landmark. Crispy, Punchy, Go To The Essentials. In Addition To The Visual (Distinctive And Colorful), You Will Only Be Entitled To A Title Of 25 Characters And A Text Of 90 Characters Maximum. For Your Campaign To Be Effective, Create 10 To 15 Different Ads By Varying The Texts And Visuals. In Less Than A Week, You Will Know Which Are The Most Effective. After A Month, You Only Keep The 3 Or 5 Performing Ads. I Like, Like
Button, Pencil In Hand Experience Wanting To Grow Your Facebook Community Is Not Enough.In conclusion, To Capture The Attention Of Internet Users, It Is Better To Think Of A Simultaneous Communication Operation . Fond Of Novelties, Games And Scoops, Internet Users Click More When The Brand’s Message Brings Them Real Added Value. Distributors: Favor Announcements Relaying Your Special Operations.In conclusion, Manufacturers: Give The First Of The Novelty (Product Launch) To The Fans. Artisans/merchants: Bet On Geolocation, Invite Them To Take Advantage Of In-store Opportunities. Communicators: Highlight An Upcoming Event… Opportunities Abound,
But Be Sure To Sync Your Campaign With An Event
Key Date, Or Exclusive . Facebook Ads Vs. Twitter Ads The Menlo Park Network Can Boast Of Being The One That Brings Together The Most French People Today. It Offers The Richest Information In Terms Of Centers Of Interest. Today, You Constitute A Community Of Active Users By Devoting A Budget From 500€/month. For Less Than 1€ Invested You Recruit 1 To 3 New Fans . Unlike Buying Fans, These Followers Are Qualified And Therefore Likely To React To Your News And Share It With Their Own Friends. You Are Therefore No Longer Recruiting A Passive Subscriber But You Are Investing In A New Potential
Reach For Your Communication. The Objective Is To Generate Reactions To Extend The Echo Of Your Brand. The Choice Of Advertising Campaigns On A Particular Network Depends On The Company’s Visibility Strategy. Two Campaigns Can Be Perfectly Complementary. You Have To Be Able To Set Specific Goals. For Example, Creating Traffic To A Website, Gathering Fans Within A Community That The Company Can Easily Address Later (Facebook), Gaining Visibility With Company Managers Using A Professional Network (Linkedin) Or Reach Active Users Who Are Used To Communicating On Such And Such Centers Of Interest (Twitter). Widely Used
