Fox Interactive Media, the News Corp. company that controls the social network MySpace, experienced a growth in its advertising audience last June, reaching 56.8 billion advertising hits, compiled by comScore and reproduced by Reuters , place the company as the leader in advertising presence in the US, surpassing the Yahoo! which registered a total of 53.1 billion advertising impacts, experiencing a 12% decline since May, which has remained a negative trend since July 2007. In relation to this, experts and analysts in the sector assure that despite these data reflect the rapid growth of MySpace’s advertising audience, the CPM managed by social networks is “significantly lower” than that of Yahoo!
In the words of Colin Gillis, an analyst at Canaccord Adams; “Social media takes all these ad impressions, but not necessarily the dollars.” However, Jeff Berman, President of Sales and Marketing at MySpace holds a different opinion, noting that “MySpace’s CPM has grown significantly” and that new sponsor deals have been closed in recent months. From Yahoo! some discomfort and discontent has been generated after knowing Lebanon Mobile Database this information. According to Adam Grossberg, a Yahoo spokesman, “We think there may be measurement issues that are distorting Yahoo! We are reviewing the comScore methodology and working with them to solve these problems ” “Social media takes all these ad impressions, but not necessarily the dollars.” However, Jeff Berman, President of Sales and Marketing at MySpace holds a different opinion, noting that “MySpace’s CPM has grown significantly” and that new sponsor deals have been closed in recent months. 
From Yahoo! some discomfort and discontent has been generated after knowing this information. According to Adam Grossberg, a Yahoo spokesman, “We think there may be measurement issues that are distorting Yahoo! We are reviewing the comScore methodology and working with them to solve these problems ” “Social media takes all these ad impressions, but not necessarily the dollars.” However, Jeff Berman, President of Sales and Marketing at MySpace holds a different opinion, noting that “MySpace’s CPM has grown significantly” and that new sponsor deals have been closed in recent months. From Yahoo! some discomfort and discontent has been generated after knowing Brother Cell Phone List this information. According to Adam Grossberg, a Yahoo spokesman, “We think there may be measurement issues that are distorting Yahoo! We are reviewing the comScore methodology and working with them to solve these problems ” MySpace Sales and Marketing president holds a different opinion, noting that “MySpace’s CPM has grown significantly” and that new sponsor deals have been closed in recent months. From Yahoo! some discomfort and discontent has been generated after knowing this information. According to Adam Grossberg, a Yahoo spokesman, “We think there may be measurement issues that are distorting Yahoo! We are reviewing the comScore methodology and working with them to solve these problems ” MySpace Sales and Marketing president holds a different opinion, noting that “MySpace’s CPM has grown significantly” and that new sponsor deals have been closed in recent months. From Yahoo!
Some discomfort and discontent has been generated after knowing this information. According to Adam Grossberg, a Yahoo spokesman, “We think there may be measurement issues that are distorting Yahoo! We are reviewing the comScore methodology and working with them to solve these problems ” Yahoo spokesperson “We believe that there may be measurement issues that are distorting Yahoo! We are reviewing the comScore methodology and working with them to solve these problems ” Yahoo spokesperson “We believe that there may be measurement issues that are distorting Yahoo! We are reviewing the comScore methodology and working with them to solve these problems “
