And Offensive Side Which Corresponds Well To Daniil Medvedev And Iga Swiatek Who Are Ambassadors Of This Fightsmart.land Rover Signs Antoine Dupont As New Ambassador And Launches Digital Activation #landofrugby March 11, 2021 Bruno Cammalleri Activation , Digital , Marketing , Sports Marketing , Rugby , Sponsoring , Sport Business Comments Offon Land Rover Signs Antoine Dupont As New Ambassador And Launches Digital Activation #landofrugby Partner Of French Rugby And More Particularly Of The Top 14 Since 2011, Land Rover Is
Launching The Digital Operation #landofrugby Which Will Allow 3 Amateur Clubs To Win Exceptional Days In The Presence Of Brand Ambassadors: Dimitri Yachvili, Historical Sponsor, But Also Antoine Dupont Newcomer To The Team. To Win, It Will Be “Sufficient” To Post A “Spectacular” Photo With The Values common To Rugby And Land Rover: Crossing, Overtaking, Robustness And Fair Play. Michael mobile phone directory australia free Pierre, Events And Partnerships Director Of Land Rover, Reveals The Genesis Of This Activation As Well As The Choices That Led The Brand To Sign With Antoine Dupont. Bruno Cammalleri: Where Did The Idea For This #landofrugby Operation Come From?
Michael Pierre: Land Rover Has Been Present In High-level Rugby
For About Ten Years And Has Been Supporting The Top 14 In France Since 2011. In Other Countries We Have Other Strategies, Sometimes With Clubs Or National Teams, And For Two Editions (2015 And 2019) We Have Been Partners Of The World Cup. Our Brand Accompanies The Territory Of Rugby Because We Have An Image And Values that Are Quite Similar. There, We Had The Idea Of coming Closer To The Field, To The Fields, To The Practitioners Themselves, And To Have An Action With Young People. Since 2019, We Have Wanted To Attach A Team Of Young People To A Land
Rover Dealership. In Other Words, Sponsor A Team Of Young People Per Concession, In The Field. We Wanted To Start This Operation Again For The 2020/2021 Season, But With The Constraints Of The Current Health Crisis, We Have Seen How Much Amateur Sport Has Been Impacted. We Did Not Really See The Point Of Providing Material Support To Clubs That Were Closed. The Idea Is Not To Paint Too Dark A Picture, But We Are Fully Aware Of The Problems That Amateur Clubs Face, Both For Practitioners And For The Survival Of These Clubs With Fewer Licensees And Less Income. We Then Had To Find Something To Animate These Amateur Clubs And Tell Them That
Land Rover Does Not Forget Them. We Continue To Support Professional
Rugby With The Top 14, So The Idea Was To Find An Operation That Continues To Connect Us To The Players. Operation #landofrugby Comes From There. Bruno Cammalleri: ≠landofrugby Invites Participants To Post A “spectacular” Photo. But What Is A Spectacular Photo? Michael Pierre: It’s A Photo That Calls Out! The Idea Is To Trigger Positive Emotions And Engage Communities Around These Photos, On Facebook And Instagram. Of Course, We Are Not Looking For Dangerous Things Or Shocks, And We Will Moderate Ourselves. Moreover, We Highlight Throughout The Season
A Try Or Spectacular Images Just After Each Day Of The Top 14. A Spectacular Photo, It Can Be A Player Who Jumps. To Go And Score His Try With A Good Flight, Avoidances, Or Spectacular Crossings. This Is Where We Find Our Dna Because Our Vehicles Are Acclaimed For Their Crossing Capabilities. A Spectacular Photo Can Also Be A Photo With. Emotion: A Guard Of Honor Of Children. With Players On One Side And The Other, For Example. We Want To Bring Emotion And Reaction Through These Photos. Ultimately, This Digital Operation Is Participatory Sponsorship: It Is Not Land Rover That Will Choose The Clubs That We Will Sponsor, But It Will Be The Community
