Over Time, To Keep A Timeline Of The Company’s Major Milestones? Thanks To Social Networks, You Invest In Time And Time Becomes A Guarantee Of Credibility. A High Number Of Fans Will Suggest The Quality Of Your Animation (As Long As You Don’t Buy Fans). While Waiting To Reach 10,000 Fans, It Is The Quality Of Your Publications That Contributes To Building Your Social Image. As A True Expert, You Share, Comment And Take A Step Back On The News Of Your Sector Of Activity. The Relevance Or The Impertinence Of Your Reactions Makes Your Success Of The Day Or Makes React.
The Debate That Arises Then Attracts Reactions. By Mixing News And Advice Useful To Your Community, News From Your Company And Events To Catch The Eye Of Your Fans’ Friends, You Are Gradually Building Your Brand Saga. Your Writings Remain, Those Of Your list of india phone numbers Fans Gain In Value. Your Operations Mark, Your Sense Of The Repartee Clashes And Your Community No Longer Unites Around A Favorite Product But Around An Exclusive Spirit. Then Will Come The Time For A Salty Criticism To Which, I Hope, You Will Not (Or Barely) Have To Respond Since Your Community Will Have Already Defended Your Brand. (Nb: Key Success Factor: Your Professionalism
And The Quality Of Your Products). 5- The Effectiveness Of Your
Advertising Targeting An Advertising Budget Can Be The Object Of Many Covetousnesses. A Media Campaign? Non-media ? If The Most Effective Action Plans Arise From. The Complementarity Of Media And A. Rigorous Strategy, Social Networks Are Clearly Essential Today. The Precision Of Advertising Targeting On Facebook, Twitter Or Linkedin Makes It Possible To No Longer Reach Audiences Or Segments Of Individuals, But Real Communities Of Users And “fans Of”. The Typology Of Targets Can Be Very Detailed And Your Action Plan Is Then Based On Clear Objectives: Creation Of
Traffic, Increase In The Number Of Qualified Fans, Constructive Interactions With Your Targets Or Targeting Of Influencers… The Budget Invested Allows A Quick And Easily Measurable Return On Investment (Cost Per Fan, Cost Per Follower, Etc.). Finally, Social Networks Are Increasingly Changing Their Advertising Models To Enable Them To Obtain Concrete Results: Billing For The Number Of Clicks Obtained, Retweets, Impressions Generated Or New E-mail Credits If Those Already Sent Have Got Answers. Do You Want To Gain Visibility By Investing A Budget Whose Benefits Will Be Easily Measurable, A Budget That You Can Put On Stand-by Or Boost At Any
Time? Do You Want To Invest In Long-lasting Supports
And Solutions? Do You Want To Capture A Qualified Community, Be Able To Interact With It And Improve Your Brand Image By Taking Care Of Your Customers, Innovating Thanks To Them And Surfing The News? Look No Further, You’ve Already Decided… In 2015, You’ll Invest In Social Networks. Benoît Peigné, Social Media Manager At 1789.frwhy And How To Use B2b Social Networks? Benoit Peigne September 9, 2014 No Comment Viadeo And Linkedin Are Networks Capable Of Bringing Real Added Value To Professionals And Brands. They Allow Us To Easily Reach
Our Btob Targets And Expand Our Network Of Contacts. Choosing The Right Social Networks To Boost The Visibility Of Your Brand Requires Implementing A Comprehensive Social Strategy, Consistent With Your Communication Plan. Speaking On Social Networks Cannot Be Improvised And Deserves To Set Clear Objectives For Each Medium. What’s The Point ? As A Professional, Using Viadeo And Linkedin Makes It Possible To Have A Complete Business Card Accessible By All And Easy To Update, Support And Distribute. We Can Be Recommended For Our Skills, Promote Our Network And Participate In Discussion Groups Or Register For
