The purpose of your page; what’s the user-intent you’re trying to cover? If you’re adding random information to a category page, is it still an ecommerce page for users with « shopping » intents? Make up your mind, focus, don’t blindly stuff text. » – John Mueller Instead of systematically adding text to categories, Google’s webmaster trend analyst recommends that e-merchants focus on search intent and not degrade the user experience with content unrelated to this intent that would be placed before the list of products. How to determine if it is relevant to
add content on a product category page in e-commerce? Are people visiting your product category there because they. Are looking for a product (and similar/complementary products) or because they are looking for content? Most of the time, they are looking for products, not content. If in some cases, for technical products in particular, it may be very relevant to add additional content above the waterline or below the listing of category products to provide the Internet user with relevant information that can promote decision-making and conversion, most of the time, the texts have a purely SEO vocation and bring very little added
Considers Unnecessary On Product Categories Another Thing To Consider
of the addition of text and, if necessary, the quantity of. text necessary according to the scenarios, it is therefore necessary to analyze the search intention as well as the searches associated with the targeted queries above all. Concrete case: the perfect counterexample? Here is an example of automated category text from a. large French e-commerce site which, in my opinion, corresponds exactly to the definition of what “blindly stuff text” means on a category page for John Mueller (and therefore interior designers email addresses what you should avoid at maximum in the future): In this example of SEO text for a category
of a large French e-commerce site which automates the generation of its content based on variables and searches carried out on the internet (which seems to work very well for it so far) , the text here is added above the fold line, before the product listing and just after the H1 of the page. As the result brings very little added value to the reader, this. Example therefore corresponds In conclusion, in my opinion perfectly to what we should no longer do in 2019 on product categories of e-commerce sites. According to the latest elements provided by Google. . Can we add relevant and interesting text for SEO without degrading the user experience and the
Conversion Rate? Behind John Mueller’s Message
it is important not to understand that it is now. Necessary to stop adding content on the categories. But rather to stop “stupidly stuffing” its pages with content that Moreover, does not bring. Any added value to Internet users. . It will always be useful and relevant to add quality content above and below the waterline as long as it does not affect the accessibility and discovery of the products sought by the Internet user. On the other hand, the integrated content must be as neat as possible in order to bring real added value to the visitor. If you choose to automate (partially or completely) the writing of your
categories, you will need to carefully check many Most importantly, categories to. Ensure the readability and relevance of the texts generated. How do I add relevant content to product categories? Content is essential for Google to understand what a page is about. However, there are many ways to add relevant content to product categories and not all of these. Techniques are necessarily limited exclusively to adding text (at the top or bottom of the page). We must not forget that for Google, images ( properly optimized for Google Images ) and videos are also content . Thus, Internet users who are looking for paintings, for example, may be
