Are you ready for 2009? Was 2008 your best year ever? If so, you are probably on track to having a terrific 2009. You can stop reading now, because your time is better spent implementing your growth strategy.
Still reading? Then you must want 2009 to be your best year ever! It can be, even with the reduction in consumer spending, China Email Lists increased costs, and an economic recession. All you have to do is…CHANGE.
The promise of change motivated voters to move Barack Obama from a junior senator position to the highest office in our country. It was a message that moved people from all walks of life. Change is necessary for growth, but it is hard to do and even harder to sell.
So, why did Obama’s change message work? There is a high level of dissatisfaction and fear in America. The World Trade Center collapse left us feeling vulnerable to outside threats. The economic rollercoaster combined with executive predators, shows that we are also vulnerable to insider issues.
The same folks embracing change in America are your customers and prospects. They don’t want business as usual. They want great service, reasonable prices, and genuine appreciation.
Watch out for diminishing returns
Insanity has been defined as “doing the same thing and expecting different results.” If this is true (and I swear that it is), most companies could double as asylums because their marketing teams create “new” plans by changing a few items in last year’s plan and expect a better return.
Formulamatic business strategies always lose their effectiveness over time. Look at email marketing as an example. It was a blast when I sent my first email campaign for a direct marketing client. The offer was usual: 20% off the total order for one day only. The email was simple with a text only format and two paragraphs. The results were amazing.
