And 20 Years Old, We Have At Least A World Top 5, For Girls As For Boys. We Prepared For The Future! Daniil Is Therefore The Perfect Example Of The Work Done By Our Teams Who Identified Him When He Was 329that The Atp With His Completely Atypical Game, And Despite This, Our Teams Had Clearly Detected His Tremendous Potential. Daniil Is Part Of The Tecnifibre Universe And Family There Is A Theory Among Us Which Consists In Saying That It Is Not Because You Are Number One In The World At 14 That You Will Be At 25. On The Other Hand, All The Top Players In Current Tennis Were Reference
Players When They Were Young. When Daniil Joined Us, We Made A Number Of Arrangements Available To Him: In 2016 He Had Won $50,000 Which We Made Available To Him To Finance His Season, He Also Participated In The Camp That The E Went Up With The Petits Crocos Where The Young Athletes Met To Live A Common Experience And Experience Something Other Than Tennis. He how many numbers in indian phone number Went Through All The Levels With Us, It’s A Story That Goes Far Beyond The Relationship Between A Brand And An Athlete. Daniil Is Part Of The Tecnifibre Universe And Family. Bruno Cammalleri: You Announced In February That Iga Swiatek Was Joining The Tecnifibre Team ,
Why Did You Choose This Player? Nicolas Preault:first
Of All, For Us The Players Matter As Much As The Players. We Had A History With Iga Because She Started Tennis With Tecnifibre Products. She Knew The Brand Well. And Above All, Iga Is The Nugget Of World Tennis! She Won Roland Garros At 19, She Is Very Intelligent, She Is Perfectly Connected With Her Time And On Social Networks. When She Wondered Whether She Was Going To Continue With Her Equipment Supplier, She Asked For Several Brands. We Arrived With Our Mode Of Operation: We Allowed Him To Test Our Products In The Best Conditions With People From The Team In The Field Who Helped
Him Understand The Interest Of The Product And Its Settings. Once She Has Validated The Product, We Built A Real Project With A Whole Marketing Program. Indeed, Iga Will Come Alongside Daniil To Be The Two Brand Ambassadors, But A Specific Racket Program, The Tempo Racket Program Dedicated To Women, Will Be Attached To Iga. All These Steps Were Done Naturally And Quickly. In A Month And A Half We Had Finalized The Discussions. Iga Joined Us At The Start Of 2021 With Already Very Strong Results That Match Its Potential. Bruno Cammalleri: Tecnifibre Is The Platinum Sponsor Of The Miami Open, Which Begins In A Few Days. What Other
Tournaments Does Your Brand Target? Nicolas Preault:we
Have Tournaments That Allow Us To Be Present On The Three Major Continents In The Tennis Business. In Particular In Europe With Monaco, Rotterdam And Marseille, In The United States With Washington, Delray Beach And Miami, Then Shanghai For Asia. The Miami Open Is Strategic For The North American Continent But Also Attracts Many Tennis Enthusiasts In South America. It Was A Tournament Already Sponsored By Lacoste, And It Is A Tournament Managed By Img Events That We Know Well. We Were Able To Build With Img Events And Lacoste A Real Project On This
Tournament. As For The Partnership With The Atp, Lacoste Took Over. We Continue To Be Very Close To The Atp As They Are Long-time Friends Of The Brand, So We Continue To Work With Them On A More Ad Hoc Basis. Bruno Cammalleri: Tecnifibre Unveiled In 2019 For Its 40th Anniversary Its New Brand Identity Around The Fightsmart. Is It Still In Place For This Year And Next Year? Nicolas Préault: Yes, This Brand Identity Is Extremely Important For Tecnifibre. We Apply It To Our Products And Our Communication Tools. Fightsmart Has Become More Than An Identity, It’s A Philosophy. Very Regularly, Including In Terms Of Management, We Allude To This
