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AOL Launches Platform-A In Spain. An Integrated Online Marketing

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AOL Launches Platform-A In Spain. An Integrated Online Marketing

Platform-A will offer for the first time in Spain all the existing online marketing solutions together with the most complete technologies on the market AOL today announced the launch of Platform-A in Spain, thus constituting the largest online advertising network with the most complete technologies on the market. With this launch, it is possible to create for the first time a single meeting point for the management of all digital Australia Mobile Database activities: display, video, behavioral targeting, search, emailing, mobile, adserving. Platform-A Spain will align all the existing advertising activities of the AOL group from today. The Advertising.com Ad Network with its well-known behavioral marketing technology, and its search, display, video, and e-mail products. Platform-A will also offer access to the AOL Network including the aol.es portal, the Spinner music portal, es.spinner.com, and the advanced Winamp multimedia player. Australia Mobile Database

This combination places the Platform-A Network as the No. 1 in Spain, reaching more than 18 million Internet users per month, 78% of the Spanish online population * – while Platform-A reaches 174 million people in Europe every month. Today’s launch allows advertisers and agencies to take advantage of the strong Spanish presence established by AOL, a portal that already reaches more than 2.2 million users every month, says Jérôme Massebeuf, Managing Director, Platform-A Spain. With the great coverage of our Network, eight Internet users out of ten, Platform-A Spain offers a profitable way for marketers to reach their target audience wherever they are when browsing the network, always controlling their costs and ROI in real-time, which is crucial in today’s economic environment. ”

Platform-A, AOL’s business entity, reaches more than 174 million unique users in Europe and is one of the largest platforms in the digital industry. Platform-A offers comprehensive online marketing solutions combined with Brother Cell Phone List the most advanced optimization technologies. Platform-A includes the portal AOL.es, Engadget, MapQuest, etc, and the Advertising Network of Advertising.com. It also includes the innovative technologies of behavioral targeting from TACODA, content-targeting from Quigo, adserving from ADTECH, mobile marketing from Third Screen Media, and affiliate marketing from Buy. Platform-A has a presence in the US, Canada, in nine European countries including Denmark, Finland, France, Germany, the Netherlands, Norway, Spain, Sweden, England, and Japan through a joint venture with Mitsui.

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