that each situation is different, and that it is necessary to properly assess your objectives and your means in advance to determine the most profitable The importance of branding in e-commerce In today’s market, standing out among thousands and thousands of competitors is very difficult. Branding is even more important if you have an ecommerce, because everything goes through the internet. It is now essential to have an effective brand design, which is a real challenge for many companies. This task goes through several steps that this article has put together
to make your life easier. Summary : 1. Online and offline! It’s not the first thing you think of when you hear the word e-commerce… but all branding also involves print and physical. Even if you work primarily on the internet, offline marketing is still effective. Sending flyers and small objects in your brand colors in cardboard envelopes (like those offered by envelopes.com ) to ensure their safety is a simple, effective but yet not very widespread practice. It is therefore a means of differentiation vis-à-vis the competition. 2. A quality logo! On the internet, everything goes through vision. Everything a potential customer sees should catch their eye. It
goes through a logo. And make no mistake, it’s much more
than a small image that you flavicon your site. It’s the first thing your potential customers see. For an ecommerce, it must be perfect, because your customer must distinguish it from all the other sites that the user has seen during his navigation! Having a unique and quality logo is one of the most difficult tasks in brand design. Another essential thing mobile directory with names india to succeed in creating your logo is the choice of color! Know that the colors are never chosen at random, they all have a meaning. So you need to research color theory and their various meanings before choosing the one(s) that
actually represent your brand’s vision. 3. But brand design is not just a logo! It can sometimes seem that brand design means a good logo, and that’s it! Your image is ready. Think again! To fully understand your brand, and more importantly, to get your potential customers to understand it, there are a few important things to consider. 4. A clear, simple and concise site. It goes without saying but an ecommerce with a bad site… it is not possible! Don’t hesitate to hire a reputable web designer who understands your brand image and knows how to create the perfect site for you. Here too, the colors play, but the ease of use of the site, as
well as the number of internal links, are also fundamental
things that you cannot ignore. If you have a small budget, we recommend services like Wix.com, WordPress .com or Google Sites for ease of use at a low price. 5. Vision, mission, values! It is often said that people do not buy what you sell but what you sell it for. This is why you must at all costs have an idea behind your brand, and not just your product. What is your goal? How do you expect to get it? Once your values, mission, and vision are in place, any decision made will be much easier, and your customers, but also your partners, will have a clear idea of the direction you
want to take with you SEO: Is adding content on e-commerce site categories a good idea? For a few years now, agencies and SEOs have often recommended that e-merchants add text content to their product categories. Is this really a good idea? If so, to what extent? What does Google think about this? John Mueller recently responded to a question about this. Here’s what stands out. Summary : Does Google recommend that e-merchants add text (mainly for SEO) to product categories? John Mueller, in a recent intervention on Twitter warned SEOs and e-commerce site managers about adding content that he
