Increasingly Effective In France. Also Geolocated And Finely Targeted, Twitter Ads Have The Advantage Of Targeting Categories Of Interest (Users Who Follow Such Accounts), Ultra-personalized Audiences (Downloading Of Own Lists, Visitors To Your Website) While Offering Exclude Less Relevant Profiles For An Optimized Campaign And An Excellent Engagement Rate. Below Is A Meaningless Audience (Although: Biarritz > Surfing > Single!) But Showing The Extent Of Targeting Possibilities (Interest, Behavior, Position, Sector, Etc.) Facebook Campaign To Share:commit My
Advertising Budget To Social Networks? Benoit Peigne January 15, 2015 No Comment Time-consuming Use, Heterogeneous Audience, Ephemeral Publications, Risk Of Bad Buzz, Why Would We Invest Our Advertising Budget In Social Networks? Precisely Because Users Are Spending More And More Time There, Targeting Is Very Precise, The News Feed Is Rich And Virality Is indian phone number list Close At Hand. Compared To Other Web Media, Social Networks Offer 5 Guarantees: 1- Perennial And Modular Supports The Ergonomics Of Networks Are Evolving At High Speed. Platforms Are Always More Intuitive, Aesthetic And Mobile ( Responsive
Design Assured). Social Networks Work On Their Attractiveness
And Therefore Yours. Your Presence Is No Longer Perishable. Each Small Improvement And Each Publication Enriches Your Timeline And Serves Your Visibility. Conversely, Your Website Will Need A Regular Overhaul To Stay Trendy. Your Blog Will Need To Rack Up Plugins Or Require Frequent Updates To Be Up To Date. Similarly, Social Networks Are Adapting To The Requirements Of Professionals And Are Turning Into Useful Platforms Internally, Such As Corporate Social Networks, Thanks To Their Integrated Tools: Videoconferences, Shared Documents And Calendar, Curation Or
Instant Messaging From The Very Recent Facebook At Work . 2- Increasingly Frequented Business Pages Time Spent On Social Media Is Skyrocketing. More Friends, More Interactions, More News, More Opportunities: Facebook, Twitter And Pinterest Fascinate. Social Networks Innovate Every Year And Look For Ways To Retain Us. We Therefore Participate More And Thus Enrich The Useful Data To Captivate Us. A Virtuous Circle (Or Vicious, It All Depends On The Point Of View) That. Operates At Full Speed On The Diet Of Curiosity. The Attendance Statistics Are Therefore More And More Precise And The Insights And Other Analytics Are Full Of Information
About Our Community. At A Glance, We Identify The Key Figures
And Google Analytics Now Integrates Very Well The Analysis Of The Acquisition Of Traffic On Your Site From Social Networks. 3- Refined Customer Relationship Management Channels More Than Simple Relays Of Your Blog Or Your News, Social Networks Are Now Asserting Themselves As Highly Sought-after Pre-sales/after-sales Services. More Reactive Than A Saturated After-sales Service Line, As Complete As An Faq (But Scalable) And More Credible Than A Specialized Forum (Safer Since The Brand Is Committed), The Social Network Is Becoming A Widely Used
Channel For Asking Questions. , Complain And Praise Innovations. “he Said To Complain”. Yes, Complain (Preferably Politely) And Come Up With A Constructive Response Or An Excuse That Educates The Whole Community. It Has Also Become A Great Playground For Participatory Innovation, Or How To Give Voice And Power To The Consumer Of The Brand To Create The Products And Uses That Will Be Popular Tomorrow. The Art Of Community Management Lies Precisely In This Search For Interactions And Feedback In Exchange For Information On The Company, Advice Given And Market Perspectives. 4- Your Brand Saga, An Exclusive
