When you hear any of these phrases: “electronic marketing”, “email marketing”, “sms marketing” or “bulk messaging” do you immediately think “Spam”?
Or do you think “courteously keeping in touch with your clients and customers, in a value-adding way, Cape- Verde Email List leading to long term satisfied clients”?
Let’s imagine for a moment the business you represent regularly communicating with your client base whereby:
- valuable information is provided
- including news and special offers that are appropriate and useful
- there’s an occasional snippet of humour for some light relief
- the messages are sent at the right regularity, acting as gentle reminders for important things
- your contacts look forward to receiving the messages
- they can be dealt with at a convenient time
- are easy to file away for future use,
- easy to send onto a friend or colleague when appropriate
- over the long term, your contacts are educated and helped to do business more easily with you
- your contacts wont forget who you are, and feel that they know you and your business very well
Wouldn’t that be brilliant!?
Of course, you can achieve similar with printed material, BBBORG or telephone calls, but these communication modes are much more costly.
Today I’m going to assume that we are all in agreement that electronic marketing is:
- time and cost effective
- essential for the way we conduct our business and communicate today
- is a highly interactive medium, that can be used to virally and exponentially expand the reach of your business
