Grupo Antevenio, the leader in online advertising and interactive marketing, has incorporated the portals and into its network of premium media. This agreement allows the Antevenio Group to expand the coverage of its technology channel by an additional 1.5 million unique users and by 125,000 that of its sports channel. […]
Daily Archives: June 15, 2021
34 posts
Since YouTube was acquired by the Google company, one of the main objectives and pending issues has been to find new advertising formulas that will help make the investment profitable and increase the income of the most popular Egypt Mobile Database online video website on the Internet. Beyond the traditional […]
After the technological revolution that has consolidated the Internet as an ideal digital medium through which to implement a multitude of Marketing and Advertising strategies, debates have arisen in relation to the different online advertising models and the loss of values of some concepts that Ecuador Mobile Database they seem […]
At the end of the year, we wanted to assess and highlight the most important elements, factors, and moments that occurred during 2008, around the world of Marketing and Advertising. After leaving behind 2007 as the year in which Online Advertising and Marketing reached their highest growth rates, 2008 has […]
Coggan, the new open online advertising network focused on the Spanish market, announced today the appointments of Antonio Gimeno Calvo and Corinna Hoppe, both with professional careers of international success. Antonio GimenoCalvo joins Coguan as Chief Marketing Officer (CMO) directing the activities of marketing, communication, development of the partner company […]
According to the new study “Mediascope Europe Study” carried out by the European Interactive Advertising Association (EIAA), which represents European interactive media; The Internet is already the means of communication in which users spend the most time. In our country, this trend has Czech-Republic Mobile Database been verified and continues […]
We recently started the debate around the valuation of the through Marketing and Online Advertising actions. In our reflection, we highlighted the dominance of the different advertising models by which the Internet advertising market is currently governed to a great extent. CPA, CPC, or CPR are some of the most […]
Investment in interactive media in Spain in the third quarter of 2008 was 124.9 million euros, according to estimates from the Interactive Advertising Bureau and Price water House Coopers according to the study carried out among Croatia Mobile Database the members of the Association. This figure represents an increase of […]
The Interactive Advertising Bureau (IAB Spain), an association that represents the sector of interactive advertising in digital media in Spain, ended 2008 in a very positive way with 126 associated companies, which has meant a 31% growth compared to 2007. This growth reflects the good moment the interactive sector has […]
“Our idea is to democratize advertising. We want everyone to have the possibility of having their spots with which, in addition to communicating their objectives, they allow themselves to do brand entertainment Take-Ad-Way is the name given to the first online advertising platform that creates, produces, and distributes Colombia Mobile […]
OpenX is one of the most popular and widespread open-source tools for inventory management and online advertising campaigns for websites. After the recent economic injection of 15.5 million dollars of investment, OpenX, previously known as OpenAds continues to evolve and now, it returns to China Mobile Database present an improved […]
The Interactive Advertising Bureau the Association that represents the interactive advertising sector in Spain will open three new Working Groups in the coming weeks: Lobby and Institutional Relations; Mobile Marketing and SEO SEM Search Engines, which join Chile Mobile Database the six already existing. Lobby and Institutional Relations has the […]
The google company through its online advertising program Google Adwords launches a new initiative called Google Grants through which free advertising will be offered in search engines. This program will be exclusively destined to all those social organizations “clearly oriented to improve Cayman-Islands Mobile Database the world and that share […]
Yahoo is finalizing the details of a new type of advertising in its search results, which integrates images and video in its sponsored ads. Yahoo will expand its catalog of advertising services by adding new advertising formats in its search results, introducing Cameroon Mobile Database new formats with videos and […]
The new advertising platform interests and benefits all parties: advertisers, agencies, media, and, above all, the end-user. Today Agreed, a new universal platform for the distribution of advertising in digital format, was launched. It allows each consumer to be offered advertisements Cambodia Mobile Database that interests them, in exchange for […]
The predictions come true again and, as expected, the Internet is once again showing signs of its strength, continuing with the growth of its advertising investment. It is true that the economic crisis has left great consequences in the vast majority of mainstream media, but only the Internet has Bulgaria […]
A very common problem that we encounter when we have the first contact with our clients is that most of them are already using more or less advanced web analytics programs, but they do not know how to get the most out of the information they offer. All statistics programs […]
Following its strategy to position all types of business on the Internet, Sync.es has developed a solution with the aim of publicizing the products and services of any company in the 2.0 environment. It is about Zync, a web platform through which an advertiser or publicist can Bolivia Mobile Database […]
Rumbo has signed an agreement with 24/7 Real Media, a firm specialized in digital marketing, belonging to the WPP group, by which it will use the ‘AdServer’ advertising insertion control system, which allows managing and optimizing the impacts of any campaign on the web, the online travel agency reported today. […]
Google has already started offering this type of targeted and personalized advertising to all advertisers globally. Google once again innovates and consolidates itself in the online advertising market, taking a new Belize Mobile Database step forward by adding new functionalities and characteristics to online advertisements that will now be displayed […]
Behavioral Targeting Shoppers or Engagers, which allow reinforcing the brand image or promoting the purchase, depending on the user and the moment The new functionalities allow advertising to be directed to the user not only according to their preferences but also according to the moment Belgium Mobile Database of the […]
It is indisputable that today the Internet is part of our lives and in some way, this technological medium has generated important changes between our customs, habits, and trends. These changes have caused the internet medium to become little by little a reference medium capable of destabilizing the domains of […]
The professional network already has more than 300,000 members in Spain. As an advertising medium, LinkedIn stands out for its high segmentation capacity and for the profile of its members, most of whom are highly qualified professionals. LinkedIn, the world’s largest professional knowledge network, has chosen Antevenio to market its […]
Cogan, the first Hispanic Ad Exchange with Freemium model, released today the first part focused on Supports of its Coguan AdShareTM beta product with the purpose of continuing to revolutionize the online advertising market. The new version of the Hispanic Ad Exchange offers unprecedented advantages to support the online advertising […]
Addoor has just signed an exclusive representation contract with Noticiasdot, the leading 2.0 communication medium for Spanish-speaking users. Founded in 2002, the portal currently has more than 16,070,099 page views and 2,313,039 unique users per month. An average of 90,000 people visit it daily and 18,000 are subscribed to its […]
Advertising investment on the Internet continues to grow, although at a slower rate than in previous years. This is demonstrated by the data of the study carried out by the Interactive Advertising Office (IAB) and the consulting firm PricewaterhouseCoopers LLP, which reflects an increase in investment Azerbaijan Mobile Database in […]
After the recent announcement of the launch of Platform-A in Spain, we have the testimony of Jérôme Massebeuf, Managing Director Platform-A and responsible for the business development strategy of the Spanish market, to deepen and learn about the most important aspects of this new solutions platform for advertising and online […]
